Marketing Manager – Events&Community (Australia)

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Role Overview

We are looking for ahands-on, entrepreneurial Marketing Managerto leadevents and community growth in Australia.

This role is critical in rebuildingbrand trust, local presence, and grassroots engagementfor Binance in Australia. You will design and executehigh-impact, compliant, and culturally relevant experiencesthat bring the brand closer to users — from intimate community meetups to large-scale activations.

You are someone who understands that in today’s environment,community = credibility, and every touchpoint matters.

Responsibilities:

Event Strategy&Execution

• Plan and executeend-to-end events:

• Community meetups

• Educational workshops (Crypto 101, investing basics)

• Partner activations

• Pop-ups / experiential campaigns

• Own the full lifecycle: concept → vendor sourcing → execution → post-event reporting

• Ensure all events arefully compliant with local regulations and internal policies
  

• Develop“low-hype, high-trust” event formatsaligned with current market sensitivity

Community Building&Engagement

• Build and nurture aloyal local community(online + offline)

• Identify and managekey community leaders / micro-KOLs
  

• Create programs that encourageorganic advocacy (not just incentives)
  

• Own local channels (Telegram, Discord, meetups) with a strongbrand voice and consistency

Brand&Reputation Rebuild (Critical)

• Translate global brand intolocally relevant, trust-driven messaging
  

• Lead initiatives that position Binance as:

• Responsible
  

• Compliant
  

• User-first
  

• Partner with PR to ensurealignment between events, messaging, and media narrative

4. Partnerships&Local Collaborations

• Identify and execute partnerships with:

• Universities

• Web3 communities

• Finance / investment groups

• Lifestyle / culture spaces (cafés, co-working, etc.)

• Buildcredible local alliancesto strengthen brand perception

Performance Tracking&Optimization

• Track key metrics:

• Event attendance&conversion (KYC, activation)

• Community growth&engagement

• Cost per acquisition (where applicable)

• Continuously refine formats based onwhat actually works locally

Requirements:

Experience

• 4–7+ years inevents, community, or brand marketing
  

• Experience inAustralia market is a must
  

• Background incrypto, fintech, or startup environment preferred
  

• Proven track record of executinghigh-quality, well-attended events

Skills&Mindset

• Execution-first: You get things done, not just plan

• Strong understanding ofAustralian culture and audience behavior
  

• Ability to operate in ahighly regulated, sensitive environment
  

• Excellent stakeholder management (agencies, vendors, partners)

• Comfortable working in alean / rebuilding team setup

Personality Fit (Important)

• Grounded, practical, andnot hype-driven
  

• High ownership — acts like alocal market owner
  

• Strong judgment onwhatnotto do(especially in current climate)

• Able to balanceglobal brand vs local nuance
  

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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