Delta by eToro
Headquarters
Ghent Belgium
About us
To make investing feel like second nature by bringing the entire financial world into focus with clarity, control, and confidence.
Founded in 2017 in Ghent, Belgium, Delta started as a crypto portfolio tracker and has grown into a comprehensive investment tracking platform serving over 5 million users worldwide. The app lets you connect wallets, exchanges, and brokerage accounts to monitor stocks, crypto, ETFs, NFTs, and commodities in one dashboard. Rather than acting as a brokerage, Delta provides real-time portfolio analytics, price alerts, and market insights to help you make smarter investment decisions. After joining the eToro group in 2019, Delta has expanded its focus toward a premium, AI-enhanced experience with an ambitious subscription program targeting nine-figure annual recurring revenue.
Products
The core product is the Delta app, available across iOS, Android, Windows, Mac, and web. It automatically syncs transactions and balances from connected accounts, providing real-time tracking across 50,000+ equities and 9,000+ cryptocurrencies. Features include advanced portfolio analytics, fee breakdowns, asset allocation insights, price alerts, and watchlists. Delta PRO offers enhanced analytics, unlimited account connections, deeper insights, and advanced tax reporting for serious investors. The company also operates eToro Club, a premium membership program within the broader eToro ecosystem.
Funding
Delta raised a €100,000 pre-seed round in 2017 before being acquired by eToro in November 2019 for a reported $5 million. Since the acquisition, it operates as a key product within the eToro ecosystem, benefiting from the larger organization's backing to support its growth to nearly 5 million users.
Recent news
In the last 12 months, Delta has continued to focus on its role as a core investment companion under eToro, emphasizing its growth to nearly 5 million global users and enhancing its analytics suite for the platform's diverse investor base. Note: Sources related to "Delta AI Concierge" and "Fly Delta" refer to Delta Air Lines and are distinct from the Delta investment tracking app.
Technology
Design work centers on Figma for marketing assets, websites, and reusable systems. The team uses AI tools extensively for research, copy iteration, and creative acceleration, including familiarity with Model Context Protocols (MCPs) and tools like Weavy. CRM and email campaigns run through Braze or Mailchimp, while paid acquisition assets target Meta, Google, and TikTok. Documentation happens in Notion, and the broader stack includes Next.js, React, TypeScript, and modern JavaScript tooling.
Benefits
The office sits in the city center of Ghent, and employees working from there receive a laptop, phone, and fully paid phone subscription. Health coverage comes through DKV, plus meal vouchers and unlimited coffee, soft drinks, and water. Team events and drinks are regular, along with Delta-branded swag. The marketing team is small and cross-functional, moving fast at the intersection of product, growth, and brand work.