Mobile Marketing Manager

We’re seeking a talented and passionate Mobile Marketing Manager to join our Growth team. Candidates should be experienced, but willing to collaborate, adapt and learn. We’re a new team and growing rapidly. This is a great opportunity to get involved with more entrepreneurial professionals in a dynamic environment. Data analysis as well as ingenuity and creativity are vital as we’re driving improvements to our products, user experiences and engagement.

What You’ll Be Doing:

• Develop, manage, and optimize Twitter ad campaigns across multiple regions/cultures
• Manage execution of data-driven campaigns in partnership with internal stakeholders to ensure business objectives are met
• Manage campaigns end-to-end, including strategy, targeting, set-up, testing, execution, reporting and optimization
• Manage targeting and segmentation for each campaign
• Analyze campaign performance to provide actionable recommendations and deliver continuous improvements to programs
• Monitor daily program automations and data processes; troubleshooting when necessary
• Report on significant learnings and present the impact of significant findings to leadership

What We Look For In You:

• 3+ years of mobile user acquisition experience ideally in the fintech space
• 2+ years of App Store optimization experience
• Solid project management skills and the ability to manage multiple priorities and deadlines
• Experience with Twitter ad campaigns
• Understanding of fundamental mobile KPIs and optimization methods to improve performance through data analysis and segmentation
• Experience creating personalized customer lifecycle journeys on mobile
• Experience with AB Testing, experiment development and reporting presentation

Nice to Haves:
Bilingual in Mandarin/English
Crypto experience or a willingness to learn

OKEx Statement:

OKEx is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.