Senior Associate, Communications

Gemini is seeking an experienced, hands-on Senior Associate to execute and manage an integrated communications strategy to support our fast-growing retail and institutional offerings in the UK and Europe. In this role you will drive clear media narratives about our products, brand, strategy, and vision, connecting with national and international news agendas.

The Senior Associate will design and implement campaigns - including overall strategy and tactical plans - with the goal of increasing brand awareness and customer acquisition. You will be a great team player, and will work cross-functionally with teams including business development, strategy, product, engineering, marketing, customer support and communications to ensure that all communications activities align with regulatory requirements, support roadmaps, and advance business objectives.

Communications is a small department, so the successful candidate will be comfortable flexing between strategy and tactical execution and will be required to act nimbly, taking on tasks large and small.

The Senior Associate will report to the Director of Marketing and Communications and help to manage an external agency.

Responsibilities:

• Aligned to Gemini’s business strategy and local market research, help create and implement communications plans to launch new products and services, expand into new markets, and announce partnerships, thought leadership, and other updates.
• Proactively develop Gemini’s media commentary programme through designing and executing campaigns, supported by content, that increase our share of voice on relevant industry issues and deliver quality pieces of coverage. Ensure tight coordination with local marketing objectives.
• Help provide day-to-day guidance to the external PR agency, with the direction of the Director of Marketing and Communications. Help ensure agency activities are structured, strategic, and delivered on-time and on-budget.
• Working with the UK PR agency and Communications team, continue to build Gemini’s media relationships in the region, including through networking and background meetings.
• Effectively evaluate and manage inbound media requests.
• Coordinate and facilitate media interviews and other interactions with external stakeholders in an appropriate manner.
• Prepare spokespeople, providing briefing documents and Gemini messaging, and offering interview techniques.
• Manage a pipeline of high quality events that drive brand awareness and customer acquisition. Secure organic speaking opportunities for business leadership and identify paid event sponsorships and partnerships to promote the Gemini brand.
• Support Gemini spokespeople to attend events, including helping with networking, media and other practical activities on the ground.
• Create and run exceptional Gemini-owned events, from live events to virtual webinars, to support business development activities.
• Successfully deliver on communications objectives relating to major brand and sports partnerships, for example, the Gemini Boat Race.
• Create and manage a pipeline of target awards, including working cross-functionally to research opportunities and manage submissions.
• Support on defining and evolving the internal communications strategy in the region.
• Develop our social media strategy to increase awareness of our international presence.
• Manage, create and write a wide range of communications materials and assets, including press releases, messaging, reactive statements, quotations, talking points, blogs, bylines, Q&As, social media content, presentations, sponsored media ad copy.
• Help measure and demonstrate the effectiveness of Gemini’s communications activities in the region.

Qualifications:

• Bachelor's degree or equivalent work experience
• Experience in communications
• Proven ability to develop plans independently and implement them
• Ability to manage multiple projects at once while maintaining composure and flexibility under tight deadlines
• Experience building strong relationships internally across cross functional teams
• Exceptional writing skills and proven ability to distill complex technical information into media and customer-friendly language
• Exemplary professionalism, strong judgment, and discretion, especially when under tight deadlines
• Experience managing relationships with external agencies/press
• A proven portfolio of media campaigns that have been featured on high quality sites at a national level
• Demonstrated experience building and managing comms strategy for the financial services and/or high growth technology industries
• Experience working in communications in the regulated finance, tech or fintech space with app and web products desirable.
• Experience launching disruptive technology products in a new market

It Pays to Work Here

We take a holistic approach to compensation at Gemini, which includes:

• Competitive Compensation and Profit-Sharing Equity
• Flexible vacation policy
• Retirement Plan Matching
• Generous Parental leave
• Comprehensive health plans
• Training and professional development

At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace and affirmative action employer. If you have a specific need that requires accommodation, please let a member of the People Team know.

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