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Posted February 21, 2022
Circle

Lead Product Marketing Manager, SeedInvest

Circle
Phoenix - will also consider remote in US Remote Full Time

What you’ll be part of: With the mission “To raise global economic prosperity through the frictionless exchange of financial value,” Circle was...

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What you’ll be part of:

With the mission “To raise global economic prosperity through the frictionless exchange of financial value,” Circle was founded on the belief that the internet, blockchains and digital currency will rewire the global economic system, creating a fundamentally more open, inclusive, efficient and integrated world economy. We envision a global economy where people and businesses everywhere can more freely connect and transact with each other with new technologies for digital money and internet-native finance. We believe such a system can raise prosperity for people and companies everywhere. Our mission is powered by the values we espouse and which we expect all Circlers to respect. We are Multistakeholder, serving the needs of our customers, our shareholders, our employees and families, our local communities and our world. Furthermore, we are also Mindful, Driven by Excellence, and High Integrity.

What you’ll do:

Circle’s Product Marketing team leads go-to-market for our suite of products, and creates and executes campaigns to drive product growth. Product Marketing is a highly cross-functional role at Circle, partnering closely with Product, Marketing, Sales, Customer Success and Finance to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.

This role will focus on SeedInvest, our Circle’s equity crowdfunding business that provides individual investors with access to pre-vetted startup investment opportunities. This role will build out Product Marketing as a function at SeedInvest from the ground up, and tightly integrate with the broader frameworks and business processes for Product Marketing throughout Circle. This is a unique entrepreneurial opportunity within a fast growing company and an opportunity to become a subject matter expert in the SeedInvest business and spearhead it’s ongoing integration within Circle. There are a range of synergies yet to be explored between SeedInvest and Circle’s stablecoin market infrastructure and this role will be instrumental in identifying market opportunities and bringing them to life through research, strategic analysis, and execution of core PMM initiatives like messaging, positioning, competitive intelligence and launch execution.

What you’ll work on:

  • Build and manage the SeedInvest customer segmentation model across investors and issuers
  • Develop core positioning and messaging framework for the SeedInvest business and integrate into the broader Circle topline messaging framework
  • Deep dive on competitive landscape, preparing research documents and analysis to inform the product roadmap, as well as battle cards and other sales collateral assets
  • Act as an internal SME on SeedInvest throughout the Circle Marketing, Product and Revenue organizations
  • Enable Venture Sales team through training, deal strategy support, and content generation.
  • Research industry trends, derive & share key insights to elevate in collateral and sales talk tracks
  • Develop white papers and thought leadership content driving education and lead volume for investor and issuers

You will aspire to our four core values:

  • Multi Stakeholder - you have dedication and commitment to our customers, shareholders, employees, families and local communities.
  • Mindful - you seek to be respectful, an active listener and to pay attention to detail.
  • Driven by Excellence - you are driven by our mission and our passion for customer success which means you relentlessly pursue excellence, that you do not tolerate mediocrity and you work intensely to achieve your goals.
  • High Integrity - you seek open and honest communication, and you hold yourself to very high moral and ethical standards. You reject manipulation, dishonesty and intolerance.

What you'll bring to Circle:

  • 7+ years of relevant experience in Product Marketing or related field
  • Fintech investing experience preferred
  • Working knowledge of corporate capital markets, crowdfunding and personal finance
  • Experience building messaging, positioning and segmentation models from the ground up
  • Highly independent and motivated to get into the weeds
  • Strategic thought partner who is comfortable driving requirements across a highly diverse set of stakeholders.
  • Passion for building and mastering complex technical concepts
  • Thrives in unstructured environments and brings order to chaos.
  • Experience in blockchain, fintech, or payments is a plus.

We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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This listing expired on Apr 06. Applications are no longer accepted.

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