Brand Manager

Company Description

NOBI helps people easily get more from their crypto asset & simplify their crypto investment experience. Our engineering team run hundreds of blockchain nodes, integrates with numerous DeFi smart contracts and run numerous real time robo trading to simplify the life our customers.

We’re here so that everyone can be part of the global cryptocurrency movement. Join us.

Job Description

• Manage end-to-end campaign development including insight generation, campaign briefing, creative execution, 360 marketing channel planning, and post-campaign analysis
• Develop integrated campaign plans that include activations across many formats and channels (e.g. video, interactive, social) Manage social media channels and influencers engagement to boost the brand love for NOBI
• Collaborate with nobi brand team to align with the brand narrative and approach
• Collaborate with cross-functional teams event, community, analytics, research, and performance marketing teams throughout the campaign development process
• Partner with analytics, production, and creative teams to develop robust and relevant communication for our users. Integrate learnings into campaign and media strategy so that campaigns are constantly iterating and evolving

Qualifications

• An undergraduate degree in Marketing, Business, or equivalent
• 5 years of work experience in marketing (in the startup industry or a creative/digital industry)
• Interest in Crypto / Blockchain
• Experience in identifying target audiences and devising effective campaigns
• Strong analytical skills partnered with a creative mind
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices