2022 Sr. Marketing Data Analyst (contract)

About us:

Kiva (kiva.org) is an international nonprofit with a mission to expand financial access to help underserved communities thrive. We run a global marketplace platform to crowdfund microloans for financially excluded entrepreneurs, farmers and students around the world. Through Kiva Capital, we serve as a bridge between large scale impact first investors and underserved populations. Our digital identity platform enables borrowers who don’t have a track record with traditional financial institutions to record and verify their financial history and gain access to less costly mainstream financial markets.

Our organization combines the culture and technological passion of an internet start-up with the compassion and empathy of a non-profit to create impact and opportunity at global scale. Since 2005, we have raised more than $1.66 billion in loan capital for 4.1 million borrowers in 77 countries. Our lenders fund over $10 million in loans every month. With offices in San Francisco, Portland, New York, Nairobi, and Bangkok, Kiva's team includes 100+ employees and 400+ volunteers worldwide. Our team is growing as we pursue exciting new opportunities to create a financially inclusive world.

Role overview:

We are looking for a Sr. Marketing Data Analyst contractor to join our expanding Data Analytics team. You’ll be joining a lean data-obsessed analytics team supporting stakeholders who are constantly on the hunt for impactful insights. This role will be responsible for delivering customer-focused data insights that inform the marketing roadmap and broader Kiva strategy, delivering ongoing trend analysis into drivers of Kiva’s key marketing strategies, and leading Kiva’s analytics roadmap. You will work closely with the marketing team to lead strategic efforts, define and measure success, and empower the team to achieve inspiringly ambitious impact goals. The role is fully remote (within the US).

At this time, we can only consider applicants with authorization to work in the United States on a permanent, full-time basis; unfortunately we cannot provide visa sponsorship.

Who we're looking for:

We’re looking for someone who is passionate about the Kiva mission and has a track record of developing actionable marketing insights, driving data self-service, and providing analytics thought leadership. You live and breathe data, are passionate about social good, and thrive in an environment where you get to dabble in both. You are ever-curious, comfortable in ambiguity, and not afraid to fail in the name of learning. You work well independently, and even better when put in a room with like-minded as well as diverse teammates.

At this time, we can only consider applicants with authorization to work in the United States; unfortunately we cannot provide visa sponsorship.

Key responsibilities include:

• Collaborate with our marketing team to drive impactful customer acquisition, engagement, and retention initiatives using data.
• Develop a deep understanding of Kiva lenders by sifting through rich user behavior datasets, deriving and communicating insights on lender engagement and delight through the lifecycle.
• Use your statistical prowess to develop a channel attribution model that captures the impact our different acquisition channels have on lender intent and engagement.
• Analyze the effectiveness of marketing campaigns and initiatives, synthesize learnings, and inform and update Kiva’s strategic hypotheses.
• Perform ongoing trend analysis to inform day-to-day decisions by defining metrics, building critical company dashboards, and sharing out ad hoc analysis.
• Design, run, and analyze marketing experiments to efficiently arrive at scalable insights that drive lender engagement and satisfaction.
• Be a strong voice in optimizing our analytics workflow and partner with data engineering in building scalable data solutions.
• Provide leadership on a range of analytics work occurring across the company, including mentoring data users in support of self-service (we use Looker, but experience in any BI tool will help).

Preferred qualifications:

• 5+ years experience in marketing analytics, data analytics, business analytics, data science, economics, statistics or related field.
• Consistent record of conducting proactive data analysis, distilling actionable takeaways, telling a story with data, making recommendations, and driving informed decision-making.
• Deep expertise in user-focused marketing analytics concepts such as lifecycle analysis, customer lifetime value, channel attribution, email optimization, etc.
• Experience designing and evaluating statistical tests, including multivariate tests with non-binary outcome variables.
• Well-versed in SQL and familiar with Python, R or other statistical packages.
• Confident in interacting with complex and nuanced data models, and will push for simplicity when necessary.
• Strong presentation and communication skills, with experience working with cross-functional stakeholders and executives.
• Familiarity communicating with and liaising between technical colleagues (i.e. Data Eng) as well as non-technical stakeholders.
• Comfortable extensively using BI tools (Looker preferred).
• Ability to thrive in a fast-paced, dynamic environment and drive change.

What we offer:

• An opportunity to improve real lives, solve hard problems, and change the world
• Friendly, supportive, and adventurous environment with a team of engaged colleagues
• Opportunities to connect with and learn from colleagues and partners around the world
• The role is fully remote - you can work anywhere in the U.S.

A diverse and inclusive workplace where we learn from each other is an integral part of Kiva's culture. We actively welcome people of different backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and a great place to work. Join us and help us achieve our mission!

We will only accept applications directly from candidates. Kiva will not be responsible for any recruiting agency fees, absent a formal agreement.