Digital Marketing Specialist

Founded in 2014, AlgoTrader enables financial institutions to efficiently trade and manage crypto and digital assets. By supporting direct market access, seamless custody and core banking integration as well as full trade lifecycle automation, our platform streamlines digital asset trading for banks, hedge funds, brokers, crypto funds and others. Run by an international team of trading system veterans and crypto asset experts in Zurich, New York and Singapore, we offer integrated infrastructure solutions that meet the highest institutional needs.

We’re excited to have you join us on our mission as a Digital Marketing Specialist

How you can make an impact

• Own our social media accounts: creating a calendar of posts/content, engaging with our online communities, and using them to fuel activity and conversation around our brand and product
• Research existing content performance, identify potential content ideas based on user search data and intent and optimize existing content around target keywords
• Create, manage and execute inbound marketing strategies for buy-side institutions through our CRM and marketing tool Hubspot to generate new leads
• Target buy-side institutions in the North and South America region
• Assist in developing customer profiles for inbound prospecting campaigns
• Manage email marketing campaigns and automation workflows
• Work with marketing and sales team to establish AlgoTrader as the preferred digital asset technology provider for financial institutions
• Plan and manage conferences, trade shows and other events

Who we are looking for

• Bachelor’s degree or higher in marketing/communication or equivalent education
• Fluent in English, both written and spoken.
• Proven track record in digital marketing disciplines, especially inbound marketing (preferably in a marketing role for a financial institution, trading firm, crypto corporate or fintech software company)
• Minimum 4-5 years of B2B marketing experience
• Passionate about crypto and digital assets and strong understanding of the blockchain ecosystem
• Experience in go-to-market and inbound execution strategies for different target groups
• Experience in working in a distributed global environment as a reliable team player
• Strong analytical and structured mindset and very results-oriented
• An entrepreneurial mindset with the ability to succeed in a fast-paced environment
• Proactive, self-motivated and well-organized personality with hands-on mentality and highest integrity
• Curiosity and open-minded

Benefits

• Remote work options and flexible working hours
• Competitive salary
• Opportunity to shape institutional digital asset trading of tomorrow
• Enjoy a highly fulfilling, mission-driven culture