VP of Marketing - REMOTE - USA

IO Global is searching for a Product Marketing Manager to join the Marlowe team, the financial smart contracts project within IOG. As Product Marketing Lead for Marlowe, you will have hi-tech international B2B and B2C market experience to own go-to-market value proposition development, including user/customer research, positioning, messaging, marketing content, and sales enablement for the Marlowe DSL and associated suite of products.

We’d like someone who is comfortable both in the world of blockchain and finance (DeFi, TradFi, and RealFi). The ideal candidate will be both: mission-driven, aligning to our team's values; and organized, able to take Marlowe to the external market. This role involves close collaboration with product management, design, and business development.

Your mission

• Collaborate with product and project manager key stakeholders to develop product positioning and messaging that articulates the unique values and vision of IOG’s founders
• Go-to-market: work closely with Product Managers, Marketing, and Business Analysts to help define the story and execute global product release launches
• Manage and collaborate with third party agencies providing them with creative and strategic feedback
• Build a portfolio of assets, including concept documentation, user stories, and case studies
• Deliver and maintain product feature positioning and benefit messaging that is robust enough to be globally consistent after localization
• Drive go-to-market tactical programs working closely with Product Management, Marketing, Communications, Engineering teams, and in-region marketing teams
• Plan and execute global launches for Marlowe Products
• Do rigorous, insightful and continuous user and persona research to help inform product decisions
• Work with the Design team to create business development and marketing tools such as sales presentations, conversation guides, videos, infographics, best practice guides, how-to tips/tricks, solution sheets, internal competitive positioning guides, etc
• Work in tandem with Business / Market Intelligence analysts to identify and define research needs with Product Management
• Support strategic roadmap initiatives based on global market feedback and competitive insights.

Requirements

Your expertise

• Product Marketing experience and a deep understanding of blockchain and finance markets are a must
• Experience of taking technology from the early adopter stage to mainstream
• Process-oriented experience in identifying and establishing collaborative work processes
• Excellent communications skills – written and verbal with experience in engaging with customers and stakeholders at all levels.
• Open source marketing experience preferred
• International/global experience will be preferred.

Benefits

Location

IOG is a fully distributed organization and therefore this is a remote position. Due to team distribution we are ideally searching for someone in an European timezone.

All Colleagues

• Flexible schedule
• Remote work - ability to work anywhere
• Laptop reimbursement
• New starter package to buy hardware essentials (headphones, monitor, etc)
• Learning & Development Opportunities
• Competitive PTO and Sick Leave plan

US Employees

• Medical, Dental, and Vision benefits coverage through Anthem with 100% premium cost covered by IO Global for the employee and dependents
• Health Savings Account
• Life Insurance

UK Employees

• Monthly Health Stipend to use towards any wellness or medical coverage/service
• Pension