Vp Of Marketing

Help our client open new market sectors and disrupt or convert established ones to the enormous benefits of blockchain technology. Utilize scale-up, growth hacking techniques, proven brand marketing approaches and disruptive new media channels to attract developers, enterprises, and governments to adopt our client’s innovative solutions!

Responsibilities:

• ‘Challenge the vast systems in the world as we know it’ – a naturally inquisitive person.

• Showcase to the world who they are through fostering strong relationships with partners as well as the creation of interesting, educational, and engaging content and appropriate sponsorship.

• Act as a custodian for what they have achieved thus far; preserve the legacy and values of the business, whilst engaging mass markets and government/enterprise clients in the product offering.

• Lead the evolution of their brand positioning to create a powerful and famous brand name, with their core principles at heart.

• Create a working environment with strong cross-functional teams across ecosystem, communications, marketing, and product.

• Champion them with investors, overseeing the creation of pitch decks to make gains with venture capitalists and family offices, ensuring they have a positive impression of them. (Potentially hiring a VP of Investment soon – TBC)

• As the business moves towards a component model, this role will be responsible for communicating their USP to the world in a simple, succinct way.

• Remove blind spots within existing Communities by being an active participant.

• Break down the barriers within the business betn product and marketing teams, playing an active role in product orientation with the Product Officer and Chief Scientist by providing an input into the product portfolio.

• Potential to restructure/rebuild the MarComms division where necessary.

• Deploy cost saving tactics to the Marketing division through targeted and objective-led campaigns.

Requirements:

• A passion for all things technology, with an obsession over driving products forward. Ethical drive.

• Ideally a candidate with a naturally enormous amount of creativity, someone consistently coming with new ideas OR demonstrated success building a team who can do so.

• Wide range of experience with global campaigns across all channels (specifically social, digital, events) for innovative and disruptive products, ideally has made a brand famous before.

• Strong experience managing successful investor relations.

• Ability to create high levels of trust and strong relationships with C-level colleagues and wider global teams.

• Technical background (potentially Data Science), specifically experience working with objective metrics, to enable candidate to work with highly technical teams and products in incubation stage.

• Natural leadership qualities with experience managing global and/or remote teams being preferrable.

• Demonstrated success transitioning objectives to measurable outputs through strong marketing campaigns. Passion for metrics, sales funnels, MQL’s, SQL’s.

• Works with scarcity and cost-saving in mind, with examples.