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Posted August 18, 2022
Bull v Bear

Founding Marketing Manager

Bull v Bear
Remote (Europe) Remote Full Time
$60000 - $80000 (0.3% - 0.7%)

Vision As the NFT market continues to grow to reach $300bn by 2030 (digital identity, gaming, tokenised real world assets, decentralized IP, etc.),...

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Vision


As the NFT market continues to grow to reach $300bn by 2030 (digital identity, gaming, tokenised real world assets, decentralized IP, etc.), there is a multi-billion dollar opportunity in building an options and derivatives market for NFTs - which does not exist yet. In comparison, in TradFi, option trading surpassed $6T this year (vs. $17T for equities trading). Options are a great financial tool for being exposed and speculate on an asset without owning it, and is the next growth area for NFTs.

Problem we solve 


NFTs are a new asset class with a set of challenges when it comes to creating options - like the low liquidity, the pricing and the partial non fungibility. Some companies are trying to build derivatives on floor prices but this approach means relying on an oracle which means price manipulation is possible. There is a booming NFT financialization landscape, and we aim at taking the lead on options, with an approach radically different to other companies in the landscape - by using a physical delivery of the NFT at the option closing, instead of relying on floor prices. Typically our platform would allow:
  • retail investors like NFT traders to hedge their holdings during market downturn, and make profits on collections going down
  • institutional investors (market makers, hedge funds) to implement NFT market neutral strategies and finally unlock institution defi money flow to the NFT market

Our product 


Our first product is a peer-to-peer marketplace allowing NFT traders (400k active users / month) to bet on the rise and fall of NFT collections floor prices, with no oracle needed. Bears will be able to short collections (for the first time without manipulation possible) while Bulls will be able to buy discounted NFTs. The product is designed for simplicity and fun, and is based on the feedback of 10s of NFT traders, that are impatiently waiting for the product release.

Growth


We start by targeting the active and engaged community of NFT power traders, who are currently looking for new solutions to make profits during the bear market - the old recipe (flipping, holding) not working anymore. We have a compelling value proposition for them, allowing seamless shorting and hedging. As we attract more users, we’ll iterate on our product to enable more parameters, launch new features and a dedicated desk for professional investors (defi institutions, NFT funds, market markers, etc.).

Backing


We are closing our pre-seed round with tier-1 cryptonative funds and top influential NFT and DeFi traders.

Roadmap


We are closing our pre-seed round, have an alpha available on the testnet, and the usable beta version will be ready to onboard the first selected traders by Q4 2022. 

The team


  • Ness Benamran, an experienced finance and consumer tech leader. He created financial structured products on equity, similar to our core product, while at ABN Amro. And was formerly COO US for Shadow, a cloud gaming platform ($120M raised, 200 employees)
  • Hugo Mercier, founder and ex-CEO of Dreem, a consumer deeptech company ($60M raised, 120 employees) and active web3/crypto investor. He led the product and marketing for Dreem, and translated the complex technologies behind into a mainstream consumer product.
  • Pierre Gilardin, blockchain lead developer in web3 since 2017, who built 2 NFT collections, several NFT analysis tools and generated $x00K from trading bots.
  • We are currently hiring 4 more founding members. 

About the position

Ownership:


As the marketing manager, you will be in charge of growing and managing our audience and our community of users. In the first 6 months, the objective is to bring onboard influential and engaged users to beta test our product. To lead, beginning of Q1 2023 to the public launch.

Key missions:


  • Executing the content strategy in tandem with a copywritter, a designer and our head of analytics
  • Managing social channels (mostly Twitter & Discord)
  • Managing directly and via our agency PR relationships
  • Managing directly and via our agency influencers
  • Interact with and engage our community of users
  • Find communities for partnerships and manage the relationship with them
  • In charge of product marketing, and channelling product feedback to the product team

Skills:


  • You know how to build a community from scratch
  • You have a strong interest for finance and DeFi
  • You follow all latest developments in NFT, and have already traded NFTs
  • You have an analytical mind
  • You have a strong crypto culture
  • Meme lord is a plus
  • Connections with NFT alpha communities is a plus

About the company and the job:


  • Contributing to the rise of a DeFi and NFT leader
  • Tier-1 VCs and angels-backed (strong network in NFT / DeFi)
  • Led by senior tech entrepreneurs, innovating in a booming market (NFT x DeFi)
  • Ambition to build a global leader
  • Working with a team of senior and sharp people
  • Can start as a part-time, turn into a full-time position (or start directly full-time) 
  • Equity (and tokens if token) for a full time position
  • Good package aligned with web3 benchmark
  • Remote but the timezone needs to be compatible with France where the team is located

This listing expired on Aug 24. Applications are no longer accepted.

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