Senior Social Media Manager

Role Responsibilities:

We are looking for a Senior Social Media Manager who will play a critical role in building out and managing our community on new platforms.

You will:

• Be passionate about social media You study it and are an active member of many communities.
• Develop strategies for social media growth and management wherever MoonPay has customers
• Actively manage social media and community for MoonPay’s audience across multiple social media platforms
• Create original campaigns and community engagement initiatives for the MoonPay audience
• Work closely with our marketing and product teams to generate audience insights based off engagement behavior, customer demographics and community feedback
• Ensure all community guidelines are maintained across all digital platforms
• Work directly with artists, their teams, and their fans to build their community from the ground up.
• Work with our artist relations, concierge, marketing, and product teams to advocate for our community’s needs. Have a direct impact on all community features and product strategies.
• Work closely with content and design teams on brand marketing to own social calendars
• Balance community building efforts across multiple artists and create processes to scale quickly.
• Build customer loyalty on social media and leverage it to assist in community building.
• You have built thriving communities from the ground up and can speak to the difficulties and strategies you employed.
• You can qualitatively, and quantitatively evaluate communities as they form and evolve.
• You can build a community strategy and customize it into implementation plans for different types of artists and communities.
• You are an amazing communicator both written and verbally. You can communicate with all sorts of people and all kinds of cultures.
• You have experience in metrics and reporting systems. You should understand event-based reporting systems (e.g., Mixpanel). You should understand what kind of data is important, and when it is important (or not).

Required Skillset:

• You have 6+ years of experience in Marketing, as well as building and managing online communities, particularly across TikTok and YouTube
• Prior experience as an active Social Media Manager
• Experience with community management - added bonus for a digital-first brand
• Strategic operational mindset, with exceptional ability to analyze, prioritize, plan, communicate, and execute effectively
• Comfort leading operations for a partially distributed/remote team
• Willingness to be flexible and move quickly in a dynamic start-up environment