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Posted December 22, 2022
Braintrust

SureCo - Head of Content Marketing - Direct Hire

Braintrust
Global Remote Full Time

ABOUT US: Braintrust is the only network that gives in-demand talent all the freedom of freelance with all the benefits, community and stability of a...

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ABOUT US:

Braintrust is the only network that gives in-demand talent all the freedom of freelance with all the benefits, community and stability of a full-time role. As the first decentralized talent network, our revolutionary Web3 model ensures the community that relies on Braintrust to find work are the same people who own and build it through the blockchain token, BTRST. So unlike other marketplaces that take 20% to 50% of talent earnings, Braintrust allows talent to keep 100% of earnings and to vote on key changes to improve the network. Braintrust is working to change the way freelance works – for good.

  • JOB TYPE: Direct Hire Position (no agencies/C2C - see notes below)
  • LOCATION: Remote - United States only - (Time Zone: PST/CIST | Full day overlap)
  • SALARY: $130,000/yr
  • ESTIMATED DURATION: 40hr/week - Long term

THE OPPORTUNITY

Requirements

SureCo is radically redefining the quality and process around employer-provided healthcare in the US by putting the employee at the center of everything we do. Long gone are the days of endless back-and-forth around complex and pricey one-size-fits-all plans. At SureCo, we’re building a world where any employee can access the highest quality healthcare in their region at the lowest price.

We streamlined plan selection, compliance, and pre-tax contributions for your team, so they can focus on what matters: your business.

We believe: Better care = happier, healthier employees = the talent competitive advantage you’ve been looking for.


The Role


Do you want to be part of the tidal wave of healthcare technology innovation? Are you passionate about advancing the health and wellbeing of Americans? And does the idea of building a world-class content function energize you? We are looking for a Content Marketing Leader just like you. As the Head of Content Marketing, your mission is to deliver inspiring content to grow our audience and engage our customers. You will develop, build and establish the primary voice of SureCo to drive conversations that take our brand to the next level.

Responsibilities

  • Develop and manage SureCo’s brand voice and content strategy in a way that is relevant to our champions and builds relationships and trust across every stage of their journey.
  • Oversee brand voice and messaging across marketing communications, editorial channels, and earned media.
  • Devise a strategy that will help us build our brand, engage new and existing customers, and drive revenue. Create guidelines that the whole company can follow and implement.
  • Craft smart content distribution plans that reach the customers at just the right moment.
  • Ensure engaging, clever, and fun tone of voice for every piece of content that gets launched.
  • Work with agencies, freelancers and our internal teams to ensure both volume and quality of content.
  • Own big bet editorial initiatives across blog, video, social, email, and thought leadership/PR.
  • Bring both journalistic rigor and innovative flair to how we talk to customers through content.
  • You'll help create customer case studies. You'll work with our top customers and help tell the story of how SureCo supercharged their businesses.
  • Master the product knowledge and deeply understand the customer's emotional and functional profile to speak value in their language.
  • You'll write blog posts. You'll write high-quality engaging content for our audience that spans tutorials, research reports, and more.
  • Build and lead a team. After an initial focus on execution, you’ll have an opportunity to build the team that supports all content activities.

Qualifications

  • 7+ years of Content Marketing strategy and leadership experience in sales tech, insurance tech, or consumer media, high preference for B2B background and experience speaking to HR teams.
  • Have any four-year marketing, journalism, or digital technology program, ie. multimedia marketing, marketing communication and marketing management
  • Passion for startups and building things from the ground up, possess a natural curiosity
  • High bar for quality, brevity, and impressive creativity in writing.
  • Ability to manage complex editorial calendars and pivot as needed to take advantage of new ideas and market moments.

Benefits

  • The ability to make a difference in the healthcare technology industry!
  • Flexible, portable individual medical plan options with generous employer contributions
  • Group dental and vision plan with 99% SureCo paid coverage
  • Generous annual reimbursement allowance for employee health-related expenses
  • SureCo paid Ancillary benefits such as basic life, short-term and Long-term disability insurances
  • Concierge Services such as Beneficiary Assist, Travel/ID Protection, College Tuition Rewards, and much more

Apply Now!

#LI-BT

ABOUT THE HIRING PROCESS:

Qualified candidates will be invited to do a screening interview with the Braintrust staff. We will answer your questions about the project, and our platform. If we determine it is the right fit for both parties, we'll invite you to join the platform and create a profile to apply directly for this project.

C2C Candidates: This role is not available to C2C candidates working with an agency. If you are a professional contractor who has created an LLC/corp around their consulting practice, this is well aligned with Braintrust and we’d welcome your application.

Braintrust values the multitude of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

This listing expired on Jan 04. Applications are no longer accepted.

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