Content Lead

About Us:

Blockworks is a fast-growing financial media brand that delivers news and insights about bitcoin and crypto to millions of investors.

Our editorial site, research, newsletters, podcasts and events provide investors with the critical analysis and information they need to make smarter decisions about digital assets.

About the role:

We’re looking for an experienced, crypto-native copywriter who loves to write and has a knack for taking complex crypto and financial concepts and turning them into compelling branded content programs. The ideal candidate has an interest in marketing and advertising with a passion for creating conventional and unconventional content. Innovative thinking is a must! This person will help shape the future of our branded content offerings and push the boundaries of innovation.

This role is client-facing, so experience on the client side is a must! You will support the marketing team and sales team, and will work regularly with our creative and social team. You will also manage freelance writers, edit copy, and connect with clients to discuss their marketing and advertising goals. You must be a people person that loves researching, writing, editing, and keeping up on current trends.

We want to find the best person for the role regardless of where you are located. This role is open for candidates who are working remote as well as candidates who prefer to work from our New York City office.

What you’ll do:

• Work cross-departmentally with sales, digital services and freelance writers
• Incorporate relevant industry trends into all copy
• Create educational guides on various crypto topics
• Collaborate with clients to understand client objectives and to deliver quality content
• Work closely with partners, contributors and internal team to ensure timely execution of content campaigns
• Develop and implement a process for content creation that includes all necessary stakeholders and delivers quality content on time and within budget
• Create marketing content that our audience loves
• Grow our branded content business to be the most innovative offering in the industry

What we’re looking for:

• Deep knowledge of crypto (tradfi, defi, gamefi, institutional)
• 3+ years in content marketing, copywriting, or another editorial role
• SEO knowledge
• A proactive self-starter who thrives in fast-paced, collaborative cultures.
• Clear, effective communicator—verbally and in writing—with the ability to be persuasive
• Ability to manage multiple projects and juggle priorities
• Strong knowledge of content marketing strategy and channels
• Ability to translate past writing analytics and data into recommendations for best practices.

Salary & Benefits

• A commitment to an open, inclusive, and diverse work culture
• Competitive pay
• 14 weeks of fully paid parental leave
• Fully paid medical, dental, and vision insurance for you + a significant portion covered for your dependents
• 401(k) plan
• Remote work-station stipend
• Learning stipend
• Team happy hours and outings (even while remote!)
• Generous vacation and holiday policy
• Commuter benefits

We know that diversity makes for the best problem-solving and creative thinking. We are dedicated to adding new perspectives to the team and encourage everyone to apply if your experience is close to what we are looking for.

Blockworks is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Compensation Range: $80K - $100K