Lifecycle Communications Manager (Remote)

As Customer Life-cycle Communications Manager you will be responsible for planning and executing our overall email marketing strategy. You will promote Xapo's products and services, ensure our customers stay informed of our company updates, and help us to expand our customer base globally. The ideal candidate will be creative, analytical, and have a strong background in product marketing and email copywriting.

RESPONSIBILITIES

Responsibilities include, but are not limited to:

• Developing and implementing Xapo's global email marketing strategy.
• Working with the Growth team to generate deliverables to help drive Xapo growth in determined regions.
• Writing customer-facing newsletters and promotional content for company updates and campaigns.
• Creating various CTAs and email templates.
• Developing documentation and road maps for processes, A/B tests, and promotions that succeed through email.
• Creating email distribution lists and increasing email subscriptions.
• Analyzing data to extract smart insights.
• Segmenting lists based on behaviors like past email engagement and website/in-app interactions.
• Reporting results generated from email campaigns.

REQUIREMENTS

• 3+ years’ experience in growth marketing, product marketing, or a related field.
• Previous experience handling global email marketing campaigns.
• Hands-on experience with CRM and email marketing software, especially Sendgrid, Iterable, Braze, Mailchimp, Segment and Intercom.
• Strong analytical and problem-solving skills.
• Experience turning high-level requirements to KPIs /data-driven framework to influence business decision-making.
• Strong communication and prioritization skills, attention to detail, and ability to manage multiple projects and stakeholders in a fast-paced environment.
• Fluency in English.

OTHER REQUIREMENTS

• A dedicated workspace.
• A reliable internet connection with the fastest speed possible in your area.
• Devices and other essential equipment that meet minimal technical specifications.
• Alignment with Our Values.

WHY WORK FOR XAPO?

• Shape the Future: Improve lives through cutting-edge technology, work remotely from anywhere in the world.
• Own Your Success: Receive attractive remuneration, enjoy an autonomous work culture and flexible hours, apply your expertise to meaningful work every day.
• Expect Excellence: Collaborate, learn, and grow with a high-performance team.