VP of Product Marketing

As the Vice President of Product Marketing at Flipside Crypto, you will be responsible for developing and executing comprehensive product marketing strategies to drive the adoption, market share, and revenue growth of our products. You will play a crucial role in differentiating our offerings in the blockchain data industry and effectively communicating their value to customers. Your expertise in product positioning, messaging, and competitive analysis will be instrumental in achieving our business objectives.

Responsibilities:

• Develop and execute a robust product marketing strategy that aligns with the company's goals and objectives, focusing on driving product adoption and revenue growth.
• Lead a team of marketers, providing guidance, mentorship, and support to ensure the successful execution of marketing campaigns and initiatives.
• Conduct thorough market research and analysis to identify market trends, customer needs, and competitive landscape within the blockchain data industry. Utilize this information to inform product positioning, messaging, and pricing strategies.
• Collaborate closely with cross-functional teams, including product management, sales, and engineering, to ensure effective product launches and go-to-market strategies.
• Create compelling and differentiated product messaging and positioning that resonates with target customers and effectively communicates the unique value of our blockchain data solutions.
• Develop and manage product marketing collateral
• Drive customer engagement and adoption through the development and execution of targeted marketing campaigns, leveraging digital marketing, content marketing, and demand generation strategies.
• Collaborate with sales teams to develop effective sales tools, training materials, and playbooks that empower them to effectively sell and promote our blockchain data products.
• Track and analyze key metrics and performance indicators to measure the effectiveness of product marketing initiatives, providing regular reporting and insights to executive leadership.

Qualifications:

• Proven experience in product marketing, preferably within the technology or blockchain data industry. Previous leadership experience is highly desirable.
• Strong strategic thinking and analytical skills, with the ability to synthesize complex information and market data into actionable insights.
• Excellent communication skills, both written and verbal, with the ability to craft compelling product messaging and effectively present complex ideas.
• Demonstrated experience in developing and executing successful product marketing strategies, including product positioning, messaging, and go-to-market planning.
• Ability to collaborate effectively with cross-functional teams and build strong relationships with stakeholders at all levels of the organization.
• Proven leadership skills with the ability to inspire and motivate a team, set clear goals, and drive results.
• Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
• Familiarity with digital marketing channels, content marketing, and demand generation strategies within the blockchain data industry.
• Proficient in market research and competitive analysis techniques within the blockchain data space.

About Flipside:

Flipside enables blockchain ecosystems to live up to their full potential and develop analytics on behalf of the protocols they support. Learn more here.

We welcome all qualified persons to apply regardless of race, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Compensation will be competitive and commensurate with experience.