Social Media Content Strategist

We’re looking for a Social Media Content Strategist who instinctively knows how to make culturally relevant & attention-grabbing content.

You must have a passion for marketing through narrative-driven video content & be adept at creating compelling stories that emotionally captivate an audience. By telling stories across social channels, you should be as comfortable crafting copy as you are designing video storyboards.

While a creative-first, you should have a firm grasp of using insights & data to steer your content strategy for different channels & audiences. You’ll be expected to schedule/post your creations on platforms however, not manage the channels engagement or comments.

We’d expect you to have experience working with culturally relevant brands (e.g. fashion, etc) or the entertainment industry (e.g. video games, TV shows, etc.) where you used culture & emotions as a core component of your strategy.

Responsibilities:

• Bring our marketing concepts to life by ideating, storyboarding & briefing narrative-first creative that hit the overarching campaign narrative & goals
• Establish empathy & fandom with the Overlord universe & brands by producing attention grabbing &/or relatable short video creative for social platforms
• Own & develop a creative playbook of best practice for each of our brands, channels & audiences, compounding learnings based off successes & misses
• Play a leading role in the marketing team, supporting the campaign concepting & planning phase with your expertise
• Own the delivery of your creative, using your developed platform learnings scheduling/posting on the relevant channels

Expected Background:

• Comfortable producing content for, and working across, all social media platforms, including Video first (TikTok, Youtube), mixed (Twitter, Instagram) and copy first ( Discord, Telegram) channels
• Proven demonstrable impact in on bottom-line KPIs & audience growth through crafting effective content, preferably in the entertainment industry
• Ability to work across multiple verticals inc fashion, gaming, entertainment and broader web3 ecosystem
• Demonstrable ability to craft effective copy
• Familiarity with the NFT/Web3 community highly beneficial
• GMT -5 + GMT +2 time zone

What we offer:

We are building a company for tomorrow, defined by the purpose of our actions and the problems we are solving. We offer top-of-the-line benefits including, but not limited to, flexi working, health insurance, paid lunches, unlimited holiday and travel opportunities.

To best reflect the industry that we operate in we are striving to create a company of owners. As such there will be ongoing opportunities to take ownership of the company’s underlying token that we are collectively building. We believe in a culture of inclusion, diversity, and for our employees to be their full selves in the workplace.