Digital Marketing Strategist for retail crypto product launch

We are a U.S.-domiciled startup company seeking a highly skilled and experienced Digital Marketing Strategist with a strong understanding of the crypto market to manage the rollout of a new category retail-oriented product. The role entails developing and executing innovative digital marketing strategies to promote the product and its tech. A deep understanding of the crypto landscape, market dynamics, customer distribution channels, and its unique challenges will be instrumental in deploying a successful campaign strategy.

Key responsibilities:

1. Market research and analysis: Conduct in-depth research on the consumer crypto market, including emerging trends, competitors, and target audience behavior. Translate findings into actionable insights.

2. Digital marketing strategy: Create comprehensive digital marketing strategies tailored to the retail crypto industry, considering factors such as the constantly changing landscape, market dynamics, blockchain technology, decentralized finance (DeFi), and NFTs. These strategies must align with key business goals.

3. Content creation: Collaborate with content creators to develop engaging and informative content relevant to crypto consumers across various digital platforms. Ensure content aligns with brand identity and industry standards.

4. SEO and SEM optimization: Implement SEO and SEM best practices to improve online visibility and drive targeted traffic. This includes optimizing website content, landing pages, and online advertisements to improve search engine rankings and drive organic and paid traffic.

5. Analytics and reporting: Monitor and analyze campaign performance data, using tools like Google Analytics and crypto-specific metrics. Provide regular reports with insights and recommendations for continuous improvement.

6. Budget management: Effectively manage marketing budgets, allocate resources efficiently, and track ROI for various campaigns. This is especially important for startups, so prior experience at a startup would be another big plus.

Qualifications:

Bachelor’s degree or proven experience in marketing or a technical undergraduate degree combined with digital marketing experience.

• Minimum 3 years in digital marketing with a focus on the retail crypto market or consumer facing fintech.
• Experience launching a new product from zero to one.
• Strong understanding of blockchain technology, cryptocurrencies, and emerging trends.
• Proficiency in SEO/SEM, social media management, and analytics tools.
• Experience in managing a paid ad budget and spend.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Excellent communication, interpersonal, and collaboration skills.
• Ability to exercise individual initiative while also closely collaborating and coordinating with teammates in an intellectually honest environment.
  
• Fluent English.

If you’re a digital marketing strategist who is seeking a substantive role to shape a dynamic product launch, we would like to hear from you.