Senior Content Editor - Marketplace

What You'll Do

• Develop and execute the company’s content strategy
• Define key messages, always knowing what sells from a reader’s perspective
• Plan, write, and edit a lot, including copy for blog posts, website articles, ad creative, push notifications, automated emails, user guides, email newsletters, and press releases
• Produce a series of original long-form content focused on collecting, popular culture, and NFTs, balancing crypto credibility with mainstream understanding and appeal
• Own and operate the overall content schedule, including management of an extended team of freelance copywriters in on-going content production
• Track, analyze, and report on all media exposure, including open rates, click-thru rates, pageviews, and more across content channels
• Partner with graphic designers and video production companies to produce world-class teaser materials

Who You Are

• An extremely-organized person; your world-class project management is an inborn characteristic...there is something inside you that must do it
• A talented writer; writing and editing comes easy to do, and you enjoy doing it
• A storyteller; you are a natural at drawing in an audience and telling our story, and the story of our collectors
• A collector; you can inhabit the collector’s mindset because you yourself collect (trading cards, memorabilia, rare books, sneakers, NFTs, etc)
• Super curious about NFTs; you’ve seen the headlines and gone further down the rabbit hole; you’ve researched some of the latest NFT projects and own an NFT or three
• A hands-on doer; you can run content schedules, craft messaging, create graphics and short video clips on-the-fly, publish content, and analyze results
• Not a beginner; you have proven track record and can point to a portfolio of content and content marketing you’ve done, both good and bad
• A resilient sponge; small teams and startups aren’t easy and there will be hazards along the way so you must be fortified and willing to learn...success will be more rewarding as a result

What You're Good At

• Branding and voice; you can craft a unique and fresh voice for this 5 year-old brand, both through creative inspiration and real-time iteration
• Calendarization; you are oriented towards the future and plan very, very well
• Researching & Writing; you are skilled with copywriting and can write persuasively, quickly and easily; you can interview and conduct research, detailing and contextualizing the stories behind the collectibles
• Editing & Communicating; you can get the most out of other writers, turning feedback into actions through an extended network of collaborators and writers, at scale
• Going Deeper; there’s the surface and then there’s what is underneath; you are skilled at investigating what is happening on deeper levels, using empathy, and contextualizing stories for the world to consume and understand
• Geeking Out; you can effortlessly go deep on pop culture references

What You've Done

• Functional: a minimum of 5+ years managing editorial, content creation, and content marketing for a startup, technology company, or big brand
• Industry: personal and professional experience in marketplaces, collectibles, e-commerce, and/or crypto