Content Marketing Manager - UK

About the Role

Are you a seasoned content marketing expert with a flair for digital channels and SEO optimization? Figment is looking for someone like you to join our team. Your responsibilities will encompass creating engaging content, producing campaign copy, and staying ahead of industry trends. If you have a knack for clear communication, excellent writing skills, and a strong work ethic, we want to hear from you.

Responsibilities

• Researching and analyzing the latest developments and trends in the industry.
• Creating engaging and informative content related to digital assets, blockchain infrastructure, and the digital asset ecosystem.
• Producing campaign copy, social media posts, video scripts, and other digital media.
• Communicating complex concepts in an easy-to-understand manner for a variety of audiences.
• Help with writing persuasive copy to serve a variety of growth marketing initiatives, including product launches, web landing pages, digital ads, customer lifecycle and email communications, and more.
• Staying up-to-date with the latest news and trends in the cryptocurrency industry.
• Promoting and representing Figment in a positive manner.
• Building relationships with the community and engaging in meaningful discussions about Figment.
• Educating the community on Figment’s products, features, and benefits.
• Identifying and collaborating with potential partners and influencers in the industry.
• Generating interest and awareness through digital marketing channels.
• Upholding Figment’s values and mission in all interactions with the community and beyond.
• Work closely with Product Marketing to develop customer-centric content to enable new product/partnership launches.

Qualifications

• Wordpress - blog publishing (Elementor experience a big plus).
• SEO - optimizing articles and websites overall for keyword ranking.
• SEM - work with our agency partners to best optimize our paid search activities and bring additional SEM opportunities.
• Content Marketing - once we have an amazing piece of content, find interesting and effective distribution methods to get not only more eyeballs, but qualified eyeballs on our pieces.
• 5+ years of content marketing experience (1-2 years in crypto) with a focus on SEO and digital channels.
• Demonstrated success in developing and executing content strategies that drive engagement, lead generation, and SEO performance.
• Excellent writing, editing, and proofreading skills, with the ability to adapt tone and style to different audiences and channels.
• Strong project management and collaboration skills, with the ability to work effectively in a cross-functional and remote global team environment.
• Familiarity with content management systems, SEO tools, and analytics platforms.
• Strong communication skills - you can communicate effectively both inside the business, at any level, and outside the business with stakeholders like partners and clients.
• Great attention to detail - you know that polish matters, and you execute everything you do through that lens.
• Robust work ethic - you’re highly motivated, proactive, and able to work independently or as part of a team to meet tight deadlines.
• Growth mindset - you believe that challenges are opportunities, and you don’t shy away from them.

Nice to Have

• Proficient with Marketing automation tools, Figma, Notion.