Strategic Marketing Manager

Bitcoin Depot is seeking a Strategic Marketing Manager to develop, implement, track and optimize our Product, Consumer, and Event marketing campaigns across all channels. Create and manage the day-to-day marketing activities and long-term marketing strategy for the company. If you live and breathe digital marketing, who thrives in a fast-paced environment, we want to talk to you.

Bitcoin Depot is one of the largest multi-cryptocurrency ATM Networks in the world offering users the ability to buy and sell Bitcoin, Litecoin, and Ethereum instantly at hundreds of locations. Our mission is to provide the most secure, convenient, and fastest cryptocurrency transaction. Our vision is to bring the cryptocurrency market to the masses.

Responsibilities

B2C Marketing

• Develop advertising creatives through coordination with staff copywriters and designers
• Manage our paid demand-generation campaigns
• Coordinate with third-party vendors to execute paid campaigns and manage lead collection
• Place campaigns on relevant advertising platforms, including AdWords, Facebook, Reddit, Twitter, Linkedin, etc.
• Track, analyze and report efficacy of campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Oversee Creation and Execution of our Comprehensive Social Media and PR Strategy
• Create a regular publishing schedule for relevant social media channels
• Curate and promote company activities, relevant industry oriented news and activities to highlight as a thought leader for its target markets
• Take steps to measure, enhance, and enrich brand awareness through various goals and objectives

Product Marketing

• Understand buying cycles and define buyer personas
• Craft compelling messaging and positioning that addresses a buyer’s needs and invokes the desire to engage
• Translate messaging into meaningful and contextual benefits that feed into the development of creative presentations, demonstrations, collateral, blogs, and email marketing campaigns, retention campaigns
• Develop sales plays and enablement tools focused on helping inside sales, field sales teams, and channel partners. Understand target markets and buyers, buyer personas, pains points, and key messages
• Develop cross product programs and initiatives that will drive further market penetration
• Gather and analyze competitive data to infuse content with messaging that is clear and communicates our key differentiators

Conference Strategy

• Build and maintain an inventory of applicable conferences, trade shows, and speaking calendar(s) for our chosen conferences
• Promote staff conference participation by maintaining a CFP calendar and reminding staff of proposal due-dates
• Secure and handle logistics for scheduled conference trade shows
• Coordinate with our copywriters and designers to ensure booths, demos, and handouts are correctly prepared for our chosen conferences
• Publicize our conference activities to prospects and past attendees through email and other online promotion
• Plan and organize promotional giveaways for select conferences

Qualifications

• 4+ years' product marketing, marketing, data analyst, or product management experience at a software company in a leadership role
• MUST BE proficient in Google Ads and Google Analytics
• Solid analytical and critical thinking skills with prm, expertise in breaking complex problems and presenting solutions to them
• Loves data and knows how to leverage data in different ways for different audiences to drive the direction of the business
• Ability to build business models based on user insights and data with SQL/Excel proficiency a plus

• If you know Tableau, we want to talk to you!

• Excellent written and oral communication skills
• Self-starter, ability to thrive in a fast paced, start-up environment
• Bachelor's degree preferred

Benefits

• Competitive Salary
• 401K Matching
• Generous PTO
• Health benefits offered with a company contribution towards premiums
• Wellness benefits
• Casual dress environment when in office
• Monthly company celebrations
• Advancement opportunities based on results
• Weekly catered lunches
• Premium coffee and tea provided by Buckhead Beans