Growth Marketing Lead

We are looking for a motivated Growth Marketing Lead to join our marketing team at ZenHub. If you love mastering marketing funnels, while also executing marketing campaigns that lead people to action — you may be the perfect fit for this role.

You’ll help lead and execute growth marketing campaigns to attract new users and drive adoption and conversion for ZenHub. You’ll also play a central role in helping optimize the entire funnel across customer acquisition, retention, expansion, and churn

Here's what you'll do:

• Execute a strategy to grow top of funnel traffic through organic & paid channels
• Evaluate, recommend, and test new marketing channels
• Partner with sales to run cross-team initiatives to drive new sales, expansion, and cross-sell activities
• Work with our external paid agency and internal team members to launch new and optimize existing programs
• Work with our internal marketing team and external agencies to build out new landing pages and turn zenhub.com into a growth engine for new trials and inbound leads
• Partner with product and sales teams to optimize our existing trial experience - including email nurture, in-product onboarding, and the creation of new resources
• Own funnel reporting and analysis, including maintaining weekly product-level metrics dashboard
• Amplify the reach of new content including blog posts, videos, podcasts, and more

Here's what we are after:

• You have 5-7 years of experience in demand generation for a SaaS business
• You have a strong understanding of marketing funnels and the customer journey, and a proven ability to be able to identify growth opportunities within different stages of the funnel
• You have experience with multi-touchpoint attribution models to determine the effectiveness of marketing efforts.
• You fix processes that are broken and set up new ones if they’re needed
• You are experienced with marketing automation (Hubspot, Marketo), Salesforce, and Google Analytics