Product Marketing Manager, Institutional Marketing

The Product Marketing Manager — Institutional (PMM) is responsible for the marketing strategy of institutional products, and for organizing promotional efforts directed toward existing and potential customers around the "why," "what," and "when" of everything we build for this line of business. They use their understanding of the product and knowledge of the institutional market, customers, and competitors to clearly explain the unique value a product brings. The PMM uses the product marketing strategy, in concert with Gemini’s overall marketing strategy, to develop the go-to-market for each product and then support its ongoing success. The PMM’s efforts lay out the work required to deliver something new — launch a product, introduce a feature, or expand into a new market.

Responsibilities

• Set go-to-market strategy for product launches and new market expansion
• Maintain a current understanding of customer preferences, competitor offerings, and market trends
• Work closely with Product Managers to create positioning and messaging that resonate with the target audience
• Communicate and coordinate proactively among Marketing, Product, Business Development, Design, and Customer Support to continuously improve how we market our existing feature set
• Develop an analytical framework to measure and report on the performance of product marketing initiatives
• Work and coordinate with regional teams in rolling-out and executing global campaigns and strategies
• Be obsessed with institutional adoption of crypto and constantly think of ways to better distribute our products to a larger audience

Qualifications (minimum)

• Bachelor's degree
• 7+ years experience working with product or marketing teams
• Deep knowledge of the structure and business needs of institutional customers such as funds, asset managers, pensions, and endowments
• Strong understanding of marketing strategy and go-to-market planning
• Excellent written and verbal communication skills
• Strong analytical skills and extreme comfort with spreadsheet-based analysis
• Ability to plan and execute on multiple projects at once
• A strong interest in the crypto and blockchain industries

Qualifications (preferred)

• Experience with marketing tactics including SEO, SEM, programmatic ads, social media, PR, email, events, sponsorships, or content
• Experience with institutional sales and business development
• Experience working in crypto/blockchain or fintech
• Familiarity with marketing data flows and our martech stack, including Branch, Braze, Contentful, Google Analytics, Looker, Mixpanel, Salesforce, and Unbounce

Our Commitment to Diversity & Inclusion

Building the Future of Money is a global mission that promises to transform lives across borders, societies, and cultures. At Gemini, we know that our success is impossible without diverse teams who represent our end users, so we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace and affirmative action