Product Marketing Director, DeFi + App - Global Fintech Startup

Are you an experienced marketing manager or director with a deep understanding of the crypto space? Want to join one of the most dominant companies in the industry and play an important part in accelerating the world’s transition to cryptocurrency? Are you passionate about developing marketing strategies for complex financial products? We have the perfect job for you!

The Product Marketing Manager will be based in Hong Kong (or at least the HK timezone) and will work in close collaboration with numerous internal stakeholders in Product, Engineering, Compliance, Marketing and more to lead and develop marketing for Crypto.com DeFi and Pay products.

Responsibilities:

• Work closely with your partners in Product and business development, as the primary marketing voice for the Crypto.com App, Crypto.com DeFi, and Crypto.com Pay. You’re expected to stay one step ahead on consumer insights/sentiment and the broader market environment impacting the Crypto.com App, Crypto.com Pay and our DeFi initiatives.
• Lead the cross-functional development of campaigns that resonate with the target audiences around the world.
• Be responsible for the day-to-day marketing and product communications to consumers, ensuring we’re communicating in a consistent manner.
• Handle the regular measurement and analysis of agreed-upon goals.
• Coordinate efforts across a multi-functional marketing team including brand, community, PR, social media, content, and research to know and engage with relevant audiences on relevant marketing platforms
• Stay on top of the global crypto industry and regional payment trends; make appropriate recommendations proactively

Requirements

• Strong passion and belief for the cryptocurrency space
• Proven experience in marketing of complex financial products required, ideally in the crypto industry
• Comfortable working under pressure and a fast-moving environment
• Proven track record designing and executing successful marketing campaigns at both a local and global level, with measurable results
• Be an effective self-starter with the ability to navigate through ambiguity
• Exceptional communication and presentation skills
• Bachelor’s or Master degree in marketing or related discipline
• 5-7 years of marketing experience

Benefits

• Attractive compensation package
• Working in a cutting-edge field of Fintech.
• Huge responsibilities from Day 1. Be the owner of your own learning curve. The possibilities are limitless and depend on you
• You get to work in a very dynamic environment and be part of an international team
• You will get to have involvement in developing content from scratch, alongside a talented team