Marketing Content Manager (Remote)

Bitfinex is seeking a diverse content manager that will support our expanding efforts to create leading educational content to support the marketing teams goals and objectives.

You will be our inhouse expert for all things crypto who will lead, optimize and refresh our existing content ensuring you meet leading content marketing standards to drive traffic and awareness. You will also have the freedom to be creative and lead by example when creating content to meet Bitfinex’s overall marketing objectives.

Ultimately, your role is to find the most engaging ways to excite and appeal new and existing users who are using Bitfinex and are wanting to learn more about our platform and cryptocurrency trading.

Currently looking for:

Marketing Content Manager (Remote)

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Job description

• Owning the educational content strategy for Bitfinex ensuring content is up to date, meets our brand requirements and is loved by search engines
• Spot trends in our industry and develop new content to meet the needs of our users
• Very strong attention to detail and proofreading skills
• Work closely with project managers and legal teams to ensure content meets the quality standards we’d expect
• Experience in cryptocurrencies and trading is an advantage
• Working closely with the marketing manager to identify new content marketing opportunities to drive traffic to Bitfinex. You will take ownership of campaigns to meet company marketing objectives for the year as well as your own targets
• Ability to work to tight deadlines for live events and promotions
• Supporting the central marketing team with their day to day operational marketing activities if required

Requirements

• MANDATORY EXPERIENCE in these sectors or similar industries: Crypto, Financial, Medical/Pharma, Cannabis, eSports and Gambling, eLearning.
• Motivated team player who actively seeks challenging projects and proactively shares experiences and knowledge towards the team’s goals.
• Good understanding of multichannel marketing and how users interact with each channel
• Experience in using data, research and customer feedback to improve a campaign to inform future activities
• Experience in planning and developing digital content campaigns from start to finish working with a number teams to ensure a marketing campaign is ready for project launch
• Be able to write captivating copy to engage existing users and attract new users to the website
• Knowledge of the cryptocurrency industry and trading would be an advantage but not necessary
• Work to strict deadlines for project launches and experience using project management tools such as Asana.
• SEO experience