Drift Labs - Head of GTM

Drift Labs - Head of GTM

Title: Head of GTM

Location: Remote (US/Asia timezones preferred)

Reports to: CEO

Type: Full-time

About Drift

Drift is the leading decentralized derivatives exchanges on Solana. We offer lightning-fast, capital-efficient perpetual trading and innovative yield products like Strategy Vaults, Amplify, and Drift Institutional.

We’re backed by top-tier investors including Multicoin Capital, Polychain Capital, and Jump.

About the Role

This is a once in a lifetime opportunity to work with the fastest growing exchange on Solana.

We’re looking for a crypto-native, execution-driven Head of Growth / Go-To-Market to lead Drift’s go-to-market, user growth, and market activation strategy.

This role sits at the intersection of product, marketing, data, and business development.

You’ll own our user growth playbook end-to-end: from crafting strategy to executing high-impact campaigns, forming GTM partnerships, activating power users, and scaling new and existing products.

We’re looking for someone who blends deep crypto experience with an operator mindset — a founder-type mentality who knows how to hustle, can run fast, high-agency experiments, deeply understands traders and the crypto landscape, and isn’t afraid to get their hands dirty.

Responsibilities

• Achieve 5X of the current trading volume within a year by onboarding new traders and market makers, executing high-impact product marketing, and launching viral growth programs to accelerate user acquisition
• Own customer and user relationships, managing business development with traders, trading groups, and crypto funds; activate power users and design tailored GTM playbooks for them
• Partner closely with product, data, and engineering to identify and execute GTM loops that drive volume, TVL, and retention
• Collaborate with product marketing and community to shape product narratives, campaign strategy, and launch comms

You Should Have

• 4–7 years of experience in GTM, growth, product marketing, trading, or strategy roles — at a crypto protocol, trading firm, or CEX
• An existing crypto-native network
• An existing presence on Crypto Twitter
• Deep crypto-native network and understanding of crypto culture, memes, narratives, and market dynamics
• Strong project management skills and a track record of shipping cross-functional campaigns at high velocity
• Strong command of trading mechanics — you’ve either traded actively or worked closely with traders
• Analytical mindset — fluent in funnel metrics, conversion modeling, SQL, dashboards, and experimentation frameworks
• Entrepreneurial energy — fast, resourceful, high ownership, and thrives in ambiguity

What You’ll Get

• Work directly with leadership and founding team on core growth and product decisions
• Join one of the most fastest-growing DeFi teams building at the frontier of Solana
• Competitive compensation (base + upside)
• Fast-paced team with extreme ownership and autonomy

To apply, please email [email protected] with links to your Twitter, CV and LinkedIn profile and your best trade this year.