PR Manager - US

You will be responsible for driving forward and leading our communications strategy as we launch in the US and will sit as part of the group comms function. This is an incredible opportunity to help us tell our strategic story and grow our presence as we strive to meet our goal to become the leading crypto platform in the market.

In this role you'll work to build help drive Luno’s corporate and brand communications, help build a PR engine in the US and manage our PR agencies on the ground. Post launch - you will help elevate our story through public relations campaigns related to corporate announcements, original content/research, and industry partnerships/initiatives. You will be part of Roopa’s team, meet her here.

Your mission will involve

• Working closely with Luno’s global Head of PR to plan our launch in the region and bring on board our first PR agency in the US
• Building and executing PR activity through a solid plan and measurement framework
• Owning and sharing our story - proactively identify PR and thought leadership opportunities, develop press releases and media alerts, and lead sell-ins which support our mission of upgrading the world to a better financial system
• Building the profile of our local spokespeople and managing regional KPIs and reporting
• Manage and maximise opportunities for times when our CEO or other members of our executive team are in region
• Management and prioritisation of inbound enquiries, material development, tracking and reporting on a monthly and quarterly basis
• Build and maintain relationships with relevant technology media and influencers and manage our PR agency
• Partner with our broader content and marketing teams to identify and promote our positioning on key industry topics and news

In your first six months, you will

• Get to grips with our plans for the region and our launch strategy and use this as teh basis for creating a PR plan to support our market entrance: this should include all key milestones and create activation eg: news hijacking, proactive pitch ideas, host media briefings, interviews, award submissions, speaker slots/events
• Build a PR calendar eg: customer/ media workshops, press trips, bigger events / conferences
• Build a spokesperson and visibility plan for our GMs and in country teams
• Support a large scale customer global PR campaigns by analysing and localising content, research and data. Create all press materials and identify and build contact lists of our target media across the region

Behavioral Attributes:

• Leads Change: Takes control and exercises leadership. Initiates action, gives direction and takes responsibility to ensure delivery of objectives/goals/tasks/projects.
• Creative Thinking: Open to new ideas and experiences. Seeks out learning opportunities. Handles situations and problems with innovation and creativity. Thinks broadly and strategically. Supports and drives organisational change.
• Plans and Organises: Plans ahead and works in a systematic and organised way. Follows directions and procedures. Delivers within the agreed time frames.
• Delivers Results: Focuses on results and achieving personal work objectives. Works best when work is related closely to results and the impact of personal efforts is obvious. Shows an understanding of business, commerce and finance.

The ideal Lunaut for this role, will have:

• A Bachelor’s degree. Preference will be given to Communications / Journalism graduates.
• A minimum of 5 years' PR experience. Ideally in technology or fintech.
• Good regional media relationships in the financial services or fintech space and the media placements to prove it
• Excellent oral and written communication skills with a knack for simplifying complex topics and technologies and economic trends
• Desire to build an understanding of the different countries: Open to travel across the region (when permitting) to build relationships and get the lay of the land and anything which will make us stand out
• Used to driving comms yourself and getting your hands dirty - this means writing, pitching, calling and meeting journalists on a regular basis rather than always deferring to the agency.
• A desire to do the research before campaign launches - including competitor landscape and positioning

Remote Life at Luno

If you’re looking to work on something truly global and disruptive with a forward-thinking and ambitious team that highly values diversity, teamwork, and the continuous quest for excellence, then this is an opportunity for you.

Like the majority of the companies, Luno is currently working remotely to keep our employees safe, which means you will not be physically, but virtually onboarded for now!

• Live long and prosper. We’ve got you covered with excellent private healthcare. 90% coverage of Medical Insurance, Dental Insurance and Vision Insurance premiums for you and your dependents. 100% coverage of basic life insurance and short-term & long-term disability coverage.
• You'll be able to continuously upskill yourself with access to free courses on Udemy, Coursera and CodeAcademy.
• For the crypto fans among you (should be everyone!) you'll pay 0 fees with Luno from the day you start.
• Tax and savings; 401K plan, Pre-tax transit and parking program, and pre-tax flexible spending program (for medical and dependent care)
• Apple all the way. New Macbook, mouse and keyboard.
• Annual Inspiration Day... like that pottery course you’ve always been meaning to do! Additionally, you will have 23 days leave + bank holidays.
• Work with a diverse team of hardworking, ambitious and friendly people on something that will truly revolutionise the financial world.
• We have virtual cooking, dancing, drawing and house planting classes hosted by our Lunauts to break up your day and work that other part of your brain.
• Work is important, but your mental health should always take priority. At Luno, we do everything we can to make sure you lead a healthy and happy life. That's why Luno gives you free access to Headspace – a full library of guided meditations, sleep stories, and music.

ps. Travel to the DCG office in Stamford (2-3 times a week) is required if you are based outside of Connecticut.

We are an equal opportunity employer and value diversity at our company. We do not negatively discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.