Flow Technical Content Marketing Manager

We are looking for a Technical Content Marketing Manager with strong writing skills and a proven track record of working across multiple channels, including digital, social, email, blog, and sponsored content/media partnerships. The ideal candidate will be entrepreneurial, creative, digitally minded and results-oriented. You will develop, execute, and evaluate content strategies for driving awareness, engagement and conversion. You’ll manage the content calendar, write and edit it all for three different audiences: developers, creators/artists, and the broader crypto community.

The ideal candidate will be a savvy writer who is marketing-oriented and fluent in technical content writing.

Impact:

• Assist in developing and executing quarterly content plans across owned media (email, blog, web, social), paid media (sponsored content, digital, social) and earned media (press, content creators) to drive awareness, engagement, conversion
• Create thought leadership articles, case studies, and vertical-specific content
• Manage campaign execution with cross-functional colleagues, internal creative team, external agencies and partners, and community content creators
• Ensure all product marketing materials align with brand positioning and voice (website, newsletter, blog, social, etc.)
• Monitor industry and latest trends to develop ongoing content insights and recommendations

Requirements:

• Experience crafting technical articles, webinars, blog posts, multimedia content, and thought leadership
• Collaborative work style and experience working with cross-functional teams to drive results
• Demonstrated marketing experience in digital platforms and social channels
• Decent understanding of the crypto ecosystem and technical terminologies

Bonus

• A strong portfolio with a variety of samples
• Prior experience with blockchain platforms or crypto projects