VP, Global Marketing

As Global Marketing Exec, you will join a fast-growing fintech company. You will have a unique opportunity to shape our strategy and messaging, developing a brand that bridges the crypto and mainstream financial worlds, and is poised to become a leader in the new financial ecosystem.

Responsibilities

• Lead the brand and asset development strategy, including: creating a vision and strategy for TrustToken to enter the global marketplace, developing and executing B2B and B2C campaigns (including brand, PR, communications, thought leadership, white papers, etc.), and developing and deploying a go-to-market plan for different target audiences
• Partner with the executive team to ensure marketing supports the vision and growth of our platform and tokens
• Design the marketing department’s structure and create a hiring plan and roadmap for global hubs
• Operationalize the marketing department by building systems and processes, establishing brand guidelines and voice, growing our internal capacity to produce content and reach audiences, and developing best practice playbooks for internal and external processes
• Define segmentation and develop personas for key audiences like traders, global businesses, crypto exchanges, crypto startups, and employees
• Build out messaging and assets targeted for key audiences
• Define marketing goals and track our progress and ROI
• Identify where we need agency partners and manage partner relationships and results

Requirements

• 10+ years of experience building global brands and managing global marketing teams for fast-paced tech companies
• Willingness to travel to Asia (up to 30% travel)
• Experience in the fintech space and avid follower of the crypto/blockchain industry and regulations
• Outstanding communication skills
• Thought-leader with a passion for storytelling and writing
• Excellent critical thinking skills and the ability to see new marketing and product opportunities
• Attention to detail, with the ability to ensure consistency across channels and communications
• Outstanding project management abilities
• Data-junkie who operates by making data-based decisions
• Ability to create and grow a department and manage people
• Familiarity with and the ability to implement systems used to track KPIs

You are:

• Intellectually curious and motivated by progress
• Passionate about our vision, platform and products
• Strategic and love to get things done
• Motivated by continual learning and growth
• Passionate about our culture and product

Does this sound like you? We’d love to hear from you if so.
Equal opportunityWe’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Apply today and let us know what makes you unique.

Learn more about TrustToken

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About

TrustToken is freeing money to create more value for all.
As traditional finance is being challenged by cryptocurrencies, our team is assembling the fundamental building blocks to deliver the unprecedented opportunity and greater accessibility of decentralized finance to anyone with an internet connection.
We're known for two products: TrueFi, the first project to bring collateral-free lending to the blockchain; and TrueCurrencies, the world's most trusted asset-backed stablecoins, in five denominations.

TrustToken’s TrueFi platform brings uncollateralized lending on-chain, offering lenders high earning rates with full transparency of how their funds are allocated, and borrowers the ease of fast, fixed-rate, fixed-term loans without collateral requirements. Borrowers build credit scores by using the platform, paving the way for credit lines in TrueFi 2.0

Our TrueCurrencies (TUSD, TGBP, TAUD, TCAD, THKD) are the world’s most trusted stablecoins. Each is fully collateralized and attested live on-chain, leading the way in transparency in our industry. Collectively, these stablecoins now move billions of dollars around the world each month, including across +100 trading partners like Binance, Huobi, and OKEx. TUSD users enjoy lightning-fast transactions, easy minting and redemptions, and obsessive customer service.

Our team is global with employees based in San Francisco, Ireland, and remote, made up of talented people from Google, Facebook, and Coinbase. We're backed by luminaries at A16z crypto, Blacktower, Founders Fund Angel, Stanford StartX, and other top VC from North America, Europe, and Asia. Our team is on a mission to empower people by opening access to financial opportunities. We believe that new technology will allow us to make financial freedom as accessible as the internet, and each day, we're working on the fundamental elements to make this world possible. It’s going to be a long journey, and we’re just at the beginning.