Growth Marketing Specialist

As a growth marketing specialist, your job will be to lead efforts to translate data into actionable insights that help optimize our websites, educational content and marketing campaigns. We’re looking for someone who can go beyond reporting, and suggest growth experiments and identify opportunities to improve reach and adoption performance on a regular basis.

You will be part of a multidisciplinary team and collaborate with people who work on product delivery, content, design, execution and PR. You should be highly organized, with initiative to come up with your own goals and execute them without heavy direction.

You are numbers-driven and always have users at the heart of everything you do. You enjoy the thrill of seeing an improvement after a rigorous experiment. You’re good at asking the right questions and curious about finding answers, aware that there are no tricks that always work.

Key Responsibilities :

• Digital growth and conversions: a major objective will be to measure, propose and execute experiments to further optimize the performance of the Holo and Holochain web/social properties
• Collaborate with Marketing, Design and Engineering to develop solutions that utilize the highest standards of analytical rigor and data integrity.
• Build channel metrics which measure the impact of marketing campaigns (content, email, ads, sponsorships, etc) and spend.
• Propose testing strategies to further optimize marketing programs across all channels.
• Own creation and maintenance of ongoing KPI reports and analyses.
• Support growth marketing teams on efficient customer acquisition and retention strategies
• Identify customer-centric trends in commerce, with a focus on how they impact the entire customer funnel, from acquisition to conversion to retention
• Support marketing campaign funnels and how customer/user behavior flows are tracked accurately for reporting and analysis
• Enable tracking and monitoring performance KPIs through weekly and monthly reports
• Assists Growth leadership and teams in prioritizing, implementing, and optimizing growth experiments
• Deliver insights and recommendations across multiple parts of customer journey to identify key growth opportunities Collaborate closely with the creative team to provide insight to inform creative recommendations

Typical Tasks:

• Participate and contribute to weekly growth meetings with different stakeholders to keep growth organization in rhythm and come up with growth ideas aligned to key objectives
• Strategize and implement social, email and other campaigns and programs
• Strategize, build briefs and implement landing page designs for campaigns and media acquisition purposes
• Source and identify new marketing opportunities to support audience acquisition needs
• Research and communicate industry changes, algorithm updates and their impact on customer funnel, and make adjustments to properties and campaign templates

Needed Skills:

• Bachelor's degree (or proof of high fluid intelligence)
• 5+ years of online marketing experience with focus on analytics, insights and optimization using Google Analytics and related analytics tools.
• Highly analytical, structured thinker who can work with complex data sets, drive insights and clearly communicate findings to a diverse set of stakeholders
• Proven experience in optimizing websites and social profiles and campaigns for increasing conversion rate
• Startup experience is a plus, but if you fit the qualities above you'll understand what we need
  
• Experience with mar-tech solutions for publishing, engagement and evaluation

Desired Capacities:

• Solid understanding of the online marketing landscape (SEM, email, content, etc.)
• Proficiency in working with spreadsheets.
• Good command of statistics.
• Excellent written and verbal communication skills.
• Ability to source, work with, and combine disparate data sets to answer business questions.
• Problem solving ability with exceptional attention to detail, task prioritization, and follow-up skills.

Some details about what we offer:

• Generous salary (National Currency)
• Generous Bonus Program (HoloFuel)
• Supportive introductory period
• Regular team meetings (video)
• Collaborative and inspiring culture
• Flexible work schedules and vacation
• Motivated, passionately engaged and evolutionary global teammates

Holo is an equal opportunity employer and we celebrate our diverse, creative, and collaborative team.

About us

Holochain is our new open source framework infrastructure technology for distributed peer-to-peer applications. Holochain is fast, massively scalable, cost effective, resource efficient, and energy efficient.

Holo, which is built on Holochain, is a distributed cloud platform and marketplace for hosting and serving other Holochain applications to everyday users connected to the Internet. Holo brings access to distributed applications to the familiar web browser by creating an ecosystem and a currency that enables distributed hosting services provided by peers.

With Holo, we envision a world where people own their own data and control their identity and privacy, a world where communities create together with patterns and tech designed to maximise individual, social and environmental well-being. Our aim is to make distributed peer-to-peer computing accessible to everyone.