Product Marketing & Growth Lead - Metaplex

Metaplex is a permissionless on-chain protocol for buying, selling and auctioning non-fungible tokens (NFTs) natively on the Solana blockchain. Launched this summer with partners RAC, Street Dreams, and CryptoKickers, the protocol established early product-market-fit, and is well-capitalized. Metaplex dramatically lowers minting and transaction fees and is a platform for independent NFT marketplaces. Along with the on-chain protocol, an open-source application framework can be fully customized, self-hosted and extended without passing through a centralized authority. Metaplex empowers creators and brands to build a direct relationship with their audiences.

As a close partner to Product, Design, and Business Development, the Product Marketing & Growth Lead will play a critical role in executing on the company vision. This individual will be responsible for developing value-based communications and marketing materials for NFT creators, as well as developing and executing growth strategies to bring attention to these storefronts.

In this role you will...

• Lead Product Marketing
• Define Growth Marketing for Metaplex
• Direct the allocation of capital resources for paid growth initiatives
• Work closely with the Design, Product, Engineering, and Business Development leads
• Lead the definition of product marketing strategy, coordination, and execution of cross-functional initiatives with timely and high-quality launches.
• Own and manage the creation of pitch materials, 1-pagers, and other sales enablement materials
• Own and manage website content
• Understand the needs of Metaplex creators, brands and artists
• Collaborate well with partners, customers, and teams cross functionally.
• Proactively identify blockers, opportunities, and improvements to the organization’s strategy, messaging, and product marketing materials.
• Participate in product development and roadmapping meetings
• Define key product value props for a range of market segments.
• Build internal “sources of truth” for product marketing language on the company’s wiki and iterate with stakeholders on the processes necessary to support that information.
• Look for opportunities to simplify our product marketing materials to make them more compelling and accessible to a wide range of audiences.
• Convert marketing plans into measurable results against specific team and company KPIs.
• Plan product events and identify opportunities to get Metaplex in front of growing audiences.

Ideal Candidate Background/Qualifications

• 5+ years experience in product marketing or growth marketing
• 1+ year of experience in a client-facing or partner-relation role, either artist relations, agency, or external stakeholder work
• Excellent written and verbal communication skills
• Proactive and solution-oriented.
• Open to collaboration and receptive to constructive feedback
• Comfortable working in a fast-paced startup environment
• Ability to set priorities, problem-solve, multi-task, and work independently in a dynamic, rapidly changing workplace
• Experience with direct marketing and marketing automation including A/B testing, customer segmentation and analytics
• Ability to simply and clearly communicate complicated/technical topics
• Excellent organizational, project management and people skills
• Bachelor’s degree or equivalent experience

Nice to Have

While experience in blockchain technology is preferred, it is not a requirement. We are a technology company at heart, and we are looking for someone who is invested in leaning into the nuances of the space, to elevate our product marketing across all touch points.

Please Note: this role will work exclusively with Metaplex