Influencer Marketing Manager

We’re looking for an experienced Influencer Marketing Manager to own our global influencer strategy and lead our influencer partnerships, press outreach, and social media collaborations. This is an incredible opportunity to build an influencer roster from the ground up and have a big impact on shaping our entire influencer communications strategy. The ideal candidate is creative, self-motivated with a passion for social media, storytelling, and communications. If this sounds exciting to you, join us.

About You:

• Built out influencer marketing playbooks and provided long-lasting value to a company’s brand image
• Excited to learn about Yat’s collectors and the ideal business partners to elevate our brand and awareness
• Deep understanding of social media particularly when it comes to Gen Z
• Relentlessly pursue success and never shy away from hard work.
• Energized by meeting new people and building relationships.
• A self-starter with a deep desire to learn.
• Set high standards for yourself and your teammates.
• Driven to make a lasting impact on the organization.
• Have a high emotional intelligence and excellent verbal, interpersonal, and written communication skills.
• Able to switch between tactical and strategic work with ease. You are energized by working on many different things at once and you are not afraid of occasional chaos.
• Enjoy and thrive in autonomous environments where you have lots of responsibility and freedom with exceptionally high standards.
• Intrigued by the prospect of working at a consumer startup that’s at the intersection of digital identity, emojis, privacy, the creator economy, and NFTs, and is led by a founding team with significant prior success and deep industry credibility.

What You’ll Do:

• Grow and nurture influencer programs and collaborations by onboarding and educating new influencers on our product and vision
• Lead the development & execution of a multi-faceted influencer strategy designed to improve the full marketing funnel—increasing brand awareness, engagement, consideration, and conversion
• Work collaboratively and cross-functionally with all company departments to maximize influencer presence and performance across channels (marketing, product, partnerships, etc.)
• Monitor and keep abreast of industry trends and competitor strategy
• Create influencer tracking parameters and reporting, analyzing the data to make informed decisions
• Lead influencer campaigns from ideation and pitching to campaign execution, including paid engagements, unpaid nano seeding, and experiential integration
• Lead contract negotiation with talent and/or their agents/managers, ensuring the clear scope of work, alignment on timeline and deliverables while driving cost efficiencies
• Brainstorm new, creative approaches to influencer campaigns with the content/marketing team
• Develop our cross-channel influencer marketing strategy (e.g., Instagram, YouTube, TikTok, Podcast, etc.) as it relates to our primary site and our blog
• Develop, implement, and grow a robust communication strategy to build community and keep influencers engaged with our product and company
• Provide support to the Influencers to troubleshoot their way through our evolving platform
• Assist with planning and execution of virtual and in-person events that include influencer attendance and/or participation

Requirements:

• 3+ years experience working in influencer marketing working directly with influencers
• Deep knowledge of social media especially TikTok and Instagram and their respective best practices, KPIs, and emerging trends
• Ability to multi-task and operate independently with little supervision
• Be comfortable working with ambiguity in a fast-paced environment
• Experience managing influencer marketing campaigns end to end, with a knowledge of social media measurement & analytics
• Strong communicator with proven ability to lead and influence projects, vendors, and teams
• Stay up-to-date on the latest cultural trends and innovations in the social realm
• Growth mindset with a keen interest to learn and grow beyond the current skillset
• Deep understanding of social media platforms
• Has existing relationships with digital influencers

Bonus Points:

• Experience at a high-growth startup
• Existing relationships with influencers across various social networks
• Your own network/contact list of Influencers in the fashion, gaming, lifestyle, beauty, tech, and similar spaces
• Strong understanding of brand identity
• 4+ years experience with social media and influencer marketing in an integrated or content marketing, social media, communications role

Benefits:

• Highly competitive compensation package
• Comprehensive benefits, including up to 100% paid medical, dental, & vision insurance coverage for you & your loved ones
• An international team of talented and engaged people from different cultural backgrounds and locations.
• The latest technology and equipment to do your best work

That's all to say: these job listings are approximations! If you're a curious and passionate person, we want to hear from you. We are all generalists who like to dip our toes into different fields and skill sets, so if a job isn't a 100% fit, don't worry!
We’re proud to be an equal opportunity employer. In other words, we only care that you’re the best person for the job.