Marketing Manager

Autonio Foundation is a decentralized autonomous organization built around developing accessible, easy-to-use and affordable trading tools and services for the DeFi ecosystem.

Autonio is building a prosperous community around algorithmic trading by democratizing access to intelligent automated trading tools and infrastructure. These tools make it easier for crypto traders to conduct trading analysis, deploy trading algorithms, exchange crypto currencies, sell their strategies and pool funds for trading purposes, all with profitability, security and ease.

Responsibilities

• Plan and execute go-to-market strategies for new products, features, enhancements, and token listings by forming the positioning, messaging, and value proposition
• Learn what customers need before they need it through direct interaction, surveys, and market sizing; bring that perspective to design, road-mapping, and backlog prioritization
• Make data-driven decisions when framing hypotheses, determining product-market fit, evaluating campaign performance, and setting goals
• Use sound product sense in marketing every day: identify the problem we are solving for, our hypothesis, what goals we will set and how we measure them, what channels are best to use, what we should do now, and how we can scale and automate
• Structure and optimize A/B and multivariate testing in channel marketing
• Take a diplomatic leadership approach to involve stakeholders early and get cross-functional work done; be a proactive leader and decision-maker
• Create and share intel on competing products and marketing; summarize what is working well and what is not and how we will differentiate ourselves
• Be an owner: step up and take the lead on challenging, ambiguous work

Requirements

• 2-5 years of previous experience in product marketing,
• Concise speaker, storyteller, and writer: you can slice, dice, and distill a narrative from a complex data set into an executive, TL;DR summary
• Experience bringing products to market in fintech, a startup environment, gaming, e-sports, or SaaS
• Experience with email, web, mobile/push, and content marketing with a history of focus on the right message for the right customer on the right channel (at the right time!)
• Ally to product managers and other marketers, often volunteering to test alphas/betas, lead inbound customer research, and seek diverse perspectives
• Be the antithesis of a lone wolf: you clearly communicate and involve stakeholders early and often and work to secure buy-in, address concerns, and incorporate feedback
• Previous crypto experience not required