Product Marketing Manager

SFOX is the all-in-one digital assets platform for prime brokerage, trade execution, and custody. Founded in 2014, we are the world’s only end-to-end cryptocurrency prime broker. As the leading digital asset brokerage, we are at the forefront of safety and security while providing a fast and effective trading platform to customers. With a single account we connect customers to 50+ different liquidity providers and provide them the algorithmic trading tools to be one step ahead of the market. We’re funded by leading investors including Social Capital, Khosla Ventures, Haystack, and Y Combinator.

We’re on a mission to open the world’s financial markets to everyone and we’re looking for exceptional talent to join our rapidly growing team.

About the position:

We're looking for a Product Marketing Manager with a focus on product positioning, messaging, experience optimization, and analytics. This role will work cross-functionally with our product and growth teams to bring individuals and businesses to the platform they never knew they needed.

Responsibilities:

• Own the development and execution of product marketing strategy that improves awareness, education, and adoption of SFOX’s products.
• Understand the different customer segments, including their challenges and how our product can benefit them.
• Develop product positioning and messaging for our new features and offerings based on user research, market insights, and product understanding.
• Advocate for existing and prospective customers when assisting with the product roadmap and strategy.
• Work closely with a range of cross-functional teams - product, design, sales, operations, and engineering - to launch new products and achieve business objectives.
• Understand the growth of our products and set measurable business goals and track progress against them within customer segments and along the customer lifecycle.

Requirements:

• 5+ years of Product Marketing, Growth, or Product Management experience.
• Powerful storyteller with the ability to take complex ideas and turn them into simple and intuitive communication.
• Passion for market research and desire to know the market and competition better than anyone else.
• Advanced analytical skills and ability to make data-driven decisions.
• Excellent communication and project management skills.
• Demonstrated ability to collaborate effectively across teams.
• Self-starter with comfort building from scratch.
• Ability to work autonomously in a fast-paced startup environment.