Director of Marketing Operations

Paxos seeks a nimble, data-driven Director of Marketing Operations to be responsible for all team processes, MarTech solutions and overall digital marketing strategy and execution. As the first Marketing Operations hire, you will be an essential player/coach responsible for building a new function that drives marketing excellence while serving as a bridge between Marketing and Sales. From growth and demand marketing to customer insights and campaign ROI, we have a lot to build and are eager to meet an energetic leader with a point of view.

What you will do:

• Design and build out initial phase of Operations org; manage a high performing team
• With VP of Marketing, drive annual budgeting/planning process
• Stand up marketing technology stack for improved day-to-day team workflow and actionable visibility of end to end funnel
• Partner with Business Development and Sales to establish the correct measurement processes per business line and improve marketing automation
• Work with cross-functional teams to develop and coordinate campaign execution across acquisition, engagement, and partnership
• Drive optimization of lifecycle marketing in partnership with Product Marketers
• Own performance marketing (SEO/SEM, affiliate, display, all paid) and website in partnership with Content Team and IT
• Develop a best-in-class approach to gather and elevate the right insights from customers, research and data to share throughout the organization

What you need to have:

• A minimum of 10+ years of progressive experience owning operations within a marketing team for a B2B company
• Demonstrated experience and knowledge of best in class software, B2B lead generation and funnel management, SEO and paid advertising
• Analytical, pragmatic thinker who operates without sacrificing speed for perfection
• Ability to thrive in ambiguity and identify opportunities/solutions while driving cross-functional alignment
• A passion and desire to mentor and teach by doing