Specialist, SEO Content Writer

We are looking for a seasoned content professional who has solid knowledge of SEO and track record of applying it on content marketing initiatives. The ideal candidate is in tune with the cryptocurrency industry and passionate about delivering quality content to the public; you are versatile, a strong communicator and collaborator, and able to write and edit clear, concise copy on tight deadlines.

Responsibilities:

• Participate in development and creation of content strategy, and development and delivery of content across organic channels while ensuring quality and consistency and content marketing initiatives to drive traffic, engagement, and leads that deliver new users
• Create, develop, edit, proofread and manage content through internal web and legal review process, ensuring it upholds the brand’s tone, voice and style
• Responsible for production of various kinds of content like blog posts, white papers, landing pages, case studies and more
• Write optimised copy for search engines (i.e. page titles, meta descriptions, h1s, alts, anchor text, etc.)
• Lead content initiatives for Binance educational content channels
• Work closely with Content, Product Marketing, and Business Units to define and drive product and educational narratives.

Requirements:

• Skilled online writer and editor (3-5 years of experience required)
• Working knowledge of SEO and how it applies to content marketing
• Proficiency in research and an interest in learning technical material
• Excellent creative writing ability, proven with available examples
• Ability to write in clear, concise, and unambiguous style and meet deadlines
• Passion and experience writing about crypto, IT, Fintech, or related fields; understand the basics of cryptocurrencies and blockchain and past crypto writing experience is a must
• Solid understanding of economics, finance, trading, or banking is a plus
• Native English proficiency

About Binance

Binance Exchange is the leading crypto exchange by trading volume and users, with customers in over 180 countries and regions. Capable of processing more than 1.4 million orders per second, Binance is one of the fastest trading platforms in the world. The platform focuses on security, robustness, and execution speed—attracting enthusiasts and professional traders alike.