Global Media & Public Relations Lead (Senior Manager)
Celsius’ Global Media & Public Relations Leader will drive strategy and act as the main point of contact for all media channels and internal brand...
Celsius’ Global Media & Public Relations Leader will drive strategy and act as the main point of contact for all media channels and internal brand leaders. The core of the role is creating opportunities to showcase and tell the Celsius story and support the overall Company strategic initiatives.
Responsibilities include:
▪ Develop and manage a public relations & media communications plan including strategy, goals, budget and tactics.
▪ Develop a media relations strategy, seeking high-level placements in print, broadcast and digital media; executing social media strategies to engage audiences across traditional and new media
▪ Leverage existing media relationships and cultivate new contacts within business and industry media ▪ Create content for press releases, digital platforms and key events.
▪ Monitor, analyze and communicate PR results on a quarterly basis for executive committee. ▪ Proactively evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
▪ Build relationships with internal Company thought leaders and partners to grow industry awareness and presence.
▪ Maintain a keen understanding of industry trends affecting the Company and make appropriate recommendations regarding communication strategies.
Qualifications
▪ 5-7 years of progressive public relations and media experience required. Cryptocurrency, Finance and/or FinTech experience a plus.
▪ Bachelor's degree in communications, marketing, advertising or public relations or relevant degree.
▪ Must be located in the Mid- Atlantic region with the ability to commute to NYC as needed.
▪ Experience collaborating and communicating with executive leadership.
▪ Excellent writing skills across a wide range of deliverables; from traditional PR to digital platforms.
▪ Ability to work well across various teams/departments to execute the Company brand vision.
▪ Must be a strong strategic thought leader, with the ability to translate quantitative and qualitative data/insights into strong PR and communication strategies.
▪ Strong proven track record of effective collaboration with creative/brand marketing and product management teams.
▪ Strong planning, organizational, project management along with excellent presentation skills.
This person can be located in NY, NJ or DC area
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