Growth Marketing Manager

You love the science of marketing as much as the art. You speak the language of conversion rates, lifetime value, and ROI/ROAS. You have a passion for building, implementing, and measuring new systems, processes, and campaigns. This is a unique and highly-impactful role at one of the fastest growing global cryptocurrency exchanges based in SF-SOMA (with stunning views of the Bay Bridge). The ideal candidate must be willing to proactively dig into and own growth and optimization opportunities. This individual does not mind the day-to-day grind, wearing multiple hats and is willing to be a valuable asset to our client as they work towards eliminating barriers and improve transaction efficiency on their secure platform.

What You’ll Be Doing:

In this role, you’ll get to:

• Strategize, develop, and execute effective cross-channel campaigns to drive user acquisition, retention, expansion, and win-backs.
• Collaborate with teams across the organization (customer support, creative, email operations, product managers, and UX team) to design, deploy, manage and measure programs across channels.
• Define and monitor KPI's, produce and communicate insights, and make relevant course corrections to drive business outcomes and impact customer adoption & retention.
• Ensure a rapid pace of split (A/B) testing and experiments to optimize key performance metrics; analyze findings, and deploy winning campaigns
• Conduct market research to uncover key customer insights that drive positioning for our product as well as ideas for new features or benefits
• Manage optimization efforts for interactive components of landing pages, i.e. A/B and multivariate testing, and analyze campaign performance to derive actionable insight
• Present digital strategies, roadmaps, analysis/results and budgets to senior management

What We Look For In You:

• 4+ years of international marketing experience; international travel is a must
• Experience with financial services is a must.
• Ability to think strategically and effectively drive programs from inception to execution
• Proven track record of delivering results in a dynamic high-growth environment
• Expert knowledge of analytics and marketing technology software
• Proven success in driving self-service on-boarding, adoption, usage, engagement, and retention.
• Hands-on experience with social media platforms and ad networks
• Bachelor's degree required in Marketing, Business, Communications, or similar discipline; advanced degree preferred
• Team player, pro-active and action-oriented, anticipates needs and is highly accountable
• Experience with cryptocurrency is a huge plus
• Hands-on experience managing SEM and paid social campaigns using native UI (Google, Bing, Twitter, FB).
• Experience scaling Affiliate partners
• Experience with Display/Programmatic growth
• Experience driving testing (A/B; MVT) and optimization.
• Familiarity with Excel, Google Analytics, Tableau, Looker, or similar reporting tool.
• Strong interpersonal skills, with an emphasis on teamwork, initiative and integrity.
• Comfort with working in a fast-paced environment, handling multiple priorities simultaneously.
• BA/BS in Marketing, Statistics, Computer Science, Psychology or a related technical field or equivalent practical experience.
• At least 4 years of experience in user acquisition, performance marketing, or a closely related field.

Nice to Haves:

• Basic SQL skills and/or ability to learn.
• Keyword research, writing compelling ad copy, efficiently building out thoughtfully-organized campaigns.
• Naturally curious and eager to push your development

Highlights of Perks and Benefits:

• Market competitive total compensation package
• 100% company paid individual medical, dental, & vision insurance coverage
• Training & Development Reimbursement
• PTO, company paid holidays, and flexible hours
• UberEats Program
• Parental Leave
• Employee Referral Bonus Program
• Company Donation Match
• More surprises when you join!

Okcoin Statement:

Okcoin is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.