Product Marketing Manager

Okcoin is seeking an experienced and entrepreneurial marketing professional to join our growing marketing organization to drive our growth marketing strategy for Okcoin products. The successful candidate will think big about the future of crypto and how you can bring individual investors and institutions into the crypto economy more quickly. As a key contributor within the Marketing team, you’ll be tasked with developing effective marketing strategies and plans through strategic proven GTM tactics; developing positioning, messaging, competitive differentiation, and enabling the Sales and Marketing teams to ensure they are aligned and work efficiently to generate and close opportunities. Most importantly, as our dedicated marketer you’ll drive results and significantly grow the adoption of Okcoin products and features.

This position will reside in San Francisco, Miami or a remote location.

What You’ll Be Doing:

• Orchestrate the go-to-market of new and existing products by working closely with product, market research, design, sales, operations, and our marketing team
• Define target audience, value proposition, messaging and channels for successful launches to drive user growth and engagement.
• Execute and track program deliverables, milestones, action items, dependencies, risks, and mitigation plans. Manage multiple project simultaneously, with competing priorities
• Develop solid working relationships with cross-functional teams to best understand and deliver on business goals and priorities
• Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
• Prepare presentations and clearly communicate with management and broader organization learnings and opportunities related to key initiatives and products

What We Look For In You:

• 4+ years of GTM experience with a track record of managing all aspects of a successful product launch
• Proven in orchestrating a wide range of marketing initiatives - everything from strategic planning - to content marketing - to go-to-market implementation
• Excellent storyteller craft, plus written and verbal communications skills; ability to translate strategy into clear actionable plans
• Ability to solve complex problems and rapidly formulate a clear point-of-view
• Have an eye for design work and user experience
• Hyper-organized, detail-oriented and know how to get things done quickly and thoughtfully
• Excellent prioritization skills and willingness to roll up one's sleeves to get the job done
• Thrive when working in a collaborative and cross-functional environment and inspire others around you
• Solid analytical, problem-solving, and decision-making skills
• Experience with agile methodologies, data visualization tools (Amplitude, Tableau), CRM tools (Hubspot) and Google Analytics. Not all are required
• BA/BS degree; preferably in marketing

Nice to Haves:

• You either are already or are eager to become an expert in the blockchain and cryptocurrency landscape and will understand how speculators, traders, digital asset exchanges, blockchain money services businesses and financial institutions operate.
• Past experience working in the crypto ecosystem strongly preferred. Fintech experience welcome
• B2C experience preferred
• Familiarity with product management processes and tools
• Bilingual

Highlights of Perks and Benefits:

• Market competitive total compensation package
• 100% company paid individual medical, dental, & vision insurance coverage
• Training & Development Reimbursement
• PTO, company paid holidays, and flexible hours
• UberEats Program
• Parental Leave
• Employee Referral Bonus Program
• Company Donation Match
• More surprises when you join!

Okcoin Statement:

Okcoin is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.