Social Media Lead, NFL

This is a huge opportunity to build a social media program from the ground up. You must enjoy problem solving, getting your hands dirty, having a major impact directly on product adoption, and collaborating across many stakeholders. Every day, you will work with a world-class team to defy the limits of what audiences can expect from our products.

What You’ll Accomplish Here:

• Act as the primary publisher of content for NFL channels including Twitter, Instagram, Facebook, YouTube, and more.
• Produce original content series including topics like Marketplace dynamics, major pulls, and basketball milestones that will delight and inform collectors.
• Advise social engagement loops for the NFL product.
• Keep the NFL team apprised of market trends in social media.
• Bring new collectors into our NFL product every day.
• Collaborate with designers to execute on NFL-caliber assets.
• Find the most avid football fan collectors on the planet, wherever they live online.
• Obsessively follow the NFL and capitalize on viral trends in the football world.

Our Ideal Candidate:

• Can live and breathe social media.
• Is obsessed with current trends in football fandom.
• Is an expert with experience in hands-on social media marketing experience.
• Is a football fan who can live and breathe the sport.
• Is a professional with a proven track record of building vibrant campaigns.
• Is a world class communicator who can inspire fans around the world.
• Is effective at working across stakeholders including: artists, engineers, community managers.
• Understands the rigors and needs of a small team and startup environment.
• Gets that managing social media for a vibrant brand with a vocal community is not a 9 to 5 gig.
• Bonus: Experience with Photoshop and video editing software like Premiere and After Effects.
• Has at least 5+ years experience managing marketing or growth for a high growth startup, major brand, or game studio.

What you bring to the table:

• Experience working with large IPs managing social media channels.
• Strong brand voice skills, ability to become the brand, ability to add value to fans day-to-day life.
• Deep knowledge and fandom of the NFL and the ability to hold your own in a conversation with the biggest fans on the planet.
• Strong empathy to understand the fan experience and advocate on their behalf.
• Strong writing skills, ability to be concise.
• Ability to quickly analyze data and make decisions based on it.