Product Marketing Lead, Filecoin

In Product Marketing at Protocol Labs, you will...

• Deeply understand how to scope and execute marketing strategies needed to reach different user segments, who are often technical
• Create compelling narratives for our products that showcase their current features, performance, and vast future potential
• Advocate for our existing and prospective users, be informed about our competitive landscape, and become the go-to expert for your product area to help shape the product roadmap and strategy
• Develop product positioning and messaging informed by user research, market insights, and product understanding
• Work closely with a range of cross-functional teams including our CEO, product managers, engineers, and researchers
• Track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis

You may be a fit for this role if you…

• Have a passion for technology
• 10+ years of experience in marketing that includes product marketing, field marketing, campaign design and thought leadership
• Experience working in enterprise software-as-a-service companies, preferably in storage
• Metrics driven with strong analytical skills
• Combination of small and large company experience with a track record of doing the work and leading by example
• Get energy from frequently interviewing users and deeply understanding what they care about most
• Can synthesize complex technology and concepts into product communication for a broad audience including developers, media, non-technical users, and industry experts
• Pride yourself on your excellent oral and written communication skills
• Have created multimedia marketing campaigns that synthesize complex content into actionable how-tos
• Have successfully built technical marketing strategies and teams from the ground up
• Thrive working cross-functionally alongside a diverse set of technical stakeholders
• Are a self-starter and enjoy creating order out of ambiguity, frequently evolving needs, and priorities
• Excel at managing internal and external teams to accomplish broad-ranging outcomes

Bonus points:

• Demonstrated success as a product spokesperson on a national or global level
• Previous experience with press and media
• Experience and interest in blockchain technology and distributed systems
• Experience with open source communities and projects
• Experience with distributed organizations
• Experience in enterprise archive markets, cloud and distributed filesystems
• Background in software engineering