Growth Marketing Director

Blocknative is looking for a Growth Marketing Director to grow our user base and increase awareness of the Blocknative brand in creative and informative ways. The ideal candidate brings experience in this role for high-growth start-ups and has a deep interest in crypto and building decentralized applications. Additionally, this person shows a combination of strategic thinking, attention to detail, and project management skills.

You will be responsible for the measurable success of campaign activities to understand and optimize the customer funnel, improve conversion and test all marketing strategies to optimize growth.
Strong knowledge of the blockchain community and a confident copywriter for crypto-related content is required so you can build and execute well-rounded marketing strategies to attract and convert users.

What are the role responsibilities?

• Lead growth marketing efforts across various external channels in order to nurture expand our customer base of decentralized application builders and crypto trader customers.
• Develop and implement a data-supported content strategy to help convert fremium customer conversion and increase customer retention
• Work with Blocknative growth team to understand the user journey through the product experience, and create compelling content to accelerate their journey
• Develop, run, and analyze ad campaigns across multiple platforms
• Implement and run an external content analytics system, which will be used to make quantitative choices on which growth vectors to pursue
• Run A/B testing on various product features, campaign messages, lead funnels, and more to increase prospective lead conversion and up developer retention rate
• Write, edit, and proofread materials ensuring quality and consistency with appropriate writing styles and brand voice and tone
• Communicate a deep understanding of Blocknative vision to our developers, end-users, & partners
• Manage and engage the community through Discord, Telegram, Twitter, our blog, and any other mediums
• Support developers and end-users through both 1:1 help and video tutorials

What skills do you bring?

• A passion for success and delivering consistently excellent results
• Strong written and verbal communication skills — can clearly explain technical concepts
• Blockchain and Ethereum knowledge necessary
• Deep empathy for both the blockchain community and those not yet a part of it
• Ideally, 3+ years working in developer platform, infrastructure, or developer tools companies with experience marketing to developers is preferred

* We prioritize people above all else. If you think you’d add to the depth and diversity of our team but don’t fit these qualifications exactly, we want you to apply!

What we are looking for:

• 7+ years of proven work experience as a Growth Marketer at one or multiple high-growth companies
• 2+ years of leading Growth Marketing in a high growth company
• Track record of developing and executing successful growth strategies
• Hands-on experience with SEO, keyword optimizations, ad campaign platforms, and other growth analytic tools
• Ability to understand and write about blockchain topics, for both general and technical audiences

We hope you apply!