Marketing Manager

Job Description and Key Responsibilities

Reporting directly to the CEO, the Marketing Manager will be responsible for driving the marketing strategy forward to support revenue objectives and to establish Applied Blockchain as a market leader. You will develop and deliver a range of activity across the following key areas for our clients and business:

• Establishing and implementing a strategic marketing plan to execute inside the company.
• Creating and designing a digital strategy across social media and other digital channels, aligned with business goals, such as Linkedin, Google Ads, Twitter, Email/CRM, SEO.
• Heading the brand identity and ensuring the brand guidelines are adhered to in all marketing, sales and management collateral.
• Managing the digital marketing tools:, CRM, website analytics, email marketing campaigns etc..
• Leading in organising various the technology industry events and conferences throughout the year.
• Building and managing community of followers, inventors and candidates.
• Creating engaging content (blogs, videos, podcasts, etc.)
• Collecting quantitative and qualitative data from marketing campaigns, and deriving informed results for future implementation
• Performing marketing analysis and research
• Organizing team, corporate events and other dynamic people activities during the year.

Requirements

Must

• 3+ years experience in/technology agency/ digital marketing agency/marketing.
• 3+ years experience in campaign management: hands on management of a range of marketing channels; email, social media paid campaigns, PPC, etc.
• 3+ years experience working with digital marketing tools, CRM, website analytics, email marketing campaigns.
• 3+ years experience setting up and engaging with events in the technology industry and community management.
• Fluency in the English language.
• B2B marketing experience required, ideally in a startup.
• Good knowledge of MS Office and other marketing tools including but not limited to Adobe Creative Suite, Google Analytics, Hootsuite, Hubspot, etc.
• Project management in: CRM, marketing automation, tag management, web analytics.
• You may have worked as a growth hacker, performance marketer, campaign marketer, marketing automation executive, digital marketing executive, web analytics manager, etc.
• Passion for marketing and startup. Eager and hunger to learn and grow within a fast-paced environment, and unafraid to get your hands dirty.
• Excellent attention to detail.
• Self-motivated that want to embrace autonomy, can keep focus and organised in ambiguity and very fast changing environment. Demonstrable ability to multi-task and adhere to deadlines.
• Excellent communication and people skills with customer-oriented approach.

Preferred

• Masters in Marketing, Business or a relevant field.
• Familiarity with: HTML/JavaScript, CSS, SQL excel modelling, etc .
• Experience in blockchain and fintech industries.

Benefits

• 22 days holiday
• 1000 Euro training budget and up to 5 training days / year
• Healthcare Insurance
• Meal Cards
• Team meeting lunch
• Flexible work from home policy

Description

Applied Blockchain is an innovative applications development company, focussed on distributed ledger and confidential computing technologies. Based at Level39, Europe’s largest Fintech accelerator in London’s Canary Wharf and in Porto, Portugal, Applied Blockchain has an expert team of developers creating cutting-edge solutions for disruptive startups and corporate clients in banking and finance, energy, aviation, automotive, shipping, telecommunications and social impact sectors. Our clients already include Shell (also an investor in the company), KLM, Lloyds Register, Toyota, United Nations and we’re advising the UK Government. We are building a new generation of decentralised and confidential solutions, working through some of the most interesting technical problems in this field such as identity management, transaction anonymity, encryption, cryptography and data security.