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Posted January 10, 2022
CertiK

Product Marketing Manager - Waterdrop

CertiK
New York / Seattle / Bay Area / Remote Remote Full Time

In this role, you will lead Product Marketing initiatives for CertiK’s on-chain data analytics products. You will be responsible for engaging users to...

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In this role, you will lead Product Marketing initiatives for CertiK’s on-chain data analytics products. You will be responsible for engaging users to build awareness, educate, onboard, and drive adoption for new products and features. This role will work within the core product team at both a strategic and operational level to design and execute effective product positioning and messaging.


Responsibilities

  • Execute the full Product Marketing lifecycle - from branding to awareness and user acquisition campaigns
  • Conduct competitor analysis around product branding and messaging
  • Work closely with the product team to develop promotional strategies for new feature releases
  • Create content and product marketing materials that enable sales and marketing teams to effectively communicate product benefits and use cases
  • Make data-driven decisions to increase user acquisition by measuring and reporting marketing campaign performance
  • Be the voice of users to determine how current and future user needs drive positioning
  • Monitor new and emerging trends within the blockchain security and analytics space
    • Requirements
  • 2+ years of Product Marketing experience within blockchain, analytics, fintech or other technology companies
  • Experience in successfully designing and implementing marketing and brand strategies for new products, from idea through launch
  • Excellent storytelling skills, including strong verbal, written, and visual communication
  • Successful track record of crafting product-focused marketing campaigns to acquire new users and deepen engagement for existing ones
  • Experience in crafting social media content strategies
  • Ability to work in a fast-paced environment and handle multiple projects with effective prioritization skills
  • Creative, analytical, and detailed-oriented
  • Strong market and user research capabilities
  • Knowledge and interest of the crypto and blockchain industry is a plus
  • Experience working with analytics tools is a plus

    • About You

    You’re a self-starter. You believe in tackling the most important problems, even if they are the most difficult problems. You’re comfortable with the unknown and understand that #startuplife means that you’re going to be wearing multiple hats. And that’s what motivates you. You’re accountable and obsessed with improvement, both in yourself and in others. You’re up to the challenge of building a world-class company that aims to be the infrastructure for more secure software for all.

    About the Company

    Founded in 2018 by professors of Yale University and Columbia University, CertiK is a pioneer in blockchain security and data analytics. CertiK's mission is to secure the cyber world with cutting-edge innovations and insights. CertiK raised over $60 million from the Series B funding round in 2021. Our investors include top VCs like Tiger Global, Coatue Management, Shunwei Capital, and Hillhouse Capital as well as industry leaders like Coinbase Ventures and Binance.

    This listing expired on Feb 24. Applications are no longer accepted.

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