Marketing Manager - Australia

The role is a great opportunity for someone who is keen to be part of a global cryptocurrency business. The country Marketing Manager will look to lead and drive all Luno marketing activities across multiple channels.

You will be based in the Sydney office, and you will report to our Sydney Country Manager.

Your mission will involve

• Developing and executing an overall local marketing strategy for the Australia business by incorporating market and industry trends, research and data.
• Lead all onground growth campaigns that drive brand awareness and ultimately new customer acquisition and revenue generation. You will also lead the effort to improve all key performance metrics: cost per acquisition, monthly active users, transaction volume, and customer retention rate.
• Leading a local team or external vendors to execute the on ground growth strategy and continuously refining the strategy via an iterative process.
• Strategise and oversee all above-the-line marketing, SEO, partnership campaigns and digital marketing campaigns across Australia.
• Strategise and oversee all localised content, creatives, social media, and education work, working with internal stakeholders such as our head of education as well as external vendors like publishers, freelance writers, media buyers and PR agencies.
• Launching, managing and expanding all on ground growth hack and retention marketing projects, such as:
• Supervising local community and events efforts. Developing a supportive local community for Bitcoin/crypto/Luno that acts as one of our main education channel. Creating a calendar of local events, and supervising the running of events to support the community.
• Supervising all affiliate marketing and partnerships. Developing an army of local affiliates who educate the Australian market and drive efficient customer upgrades. Nurturing a pipeline of trusted brands to partner — to drive branding and awareness of Luno.
• Providing a strong narrative to the global marketing team on latest data, trends and developments in the local Australia market – to further optimise Luno’s global marketing strategy.
• Represent Australia as key stakeholders in all collaborations between local partners, the local marketing team and the global marketing team.
• Acting as a local brand guardian. Working with the Country Manager, global marketing team, legal, operations, and other cross-functional stakeholders to execute a consistent brand strategy with Luno globally.

The ideal Lunaut will have:

• Strong background in generalist marketing including experience leading a marketing team
• Prior experience in a scaling tech start-up. Background in crypto/fintech industry would be highly regarded
• The ability to work with remote teams across time zones and foster a collaborative and creative work environment
• Creativity and passion to strategise, design, lead and execute campaigns from start to completion.
• Loves writing and creating narratives to communicate to our customers effectively through our marketing efforts

Remote Life at Luno

Luno is a ‘remote but reachable’ company! At Luno, we trust that people can do their work effectively anywhere and provide Lunauts with the flexibility to decide where they do their best work. For some of us, that’s at home for the majority of the time, for others, that might mean joining other Lunauts in person at one of our Luno workspaces more often. Luno is built on our relationships, so we still value in-person connection and have a minimum expectation of spending time in person once a quarter. So as long as you are based in one country with a Luno workspace, we want to hear from you!

We are an equal opportunity employer and value diversity at our company. We do not negatively discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.