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Posted November 28, 2021
Blocknative

Product Marketing Manager

Blocknative
Anywhere Remote Full Time

We are looking for an experienced, hands-on Product Marketing Manager and who is comfortable both with self-directed and collaborative work with a...

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We are looking for an experienced, hands-on Product Marketing Manager and who is comfortable both with self-directed and collaborative work with a demonstrable track record of success B2B marketing and a passion for crypto.

You’ll thrive in a fast-moving, fluid environment, and be passionate about shaping user-centric products, communications, and working with diverse groups of people across the organization to achieve your goals. You’ll be an experienced professional who thinks strategically but is also prepared to roll up your sleeves and get things done. The ideal candidate should be a passionate, self-motivated, team player with experience working in a quickly evolving environment and who has a willingness to work and learn in a collaborative organization.


What are the role responsibilities?

  • Lead growth marketing efforts across various external channels in order to drive customer growth of decentralized application builders and crypto traders customers.
  • Own the strategic development and execution of Blocknative’s product marketing strategy.
  • Execute multiple aspects of the product marketing lifecycle; from positioning to education and engagement campaigns.
  • Own the strategic development and execution of Blocknative product marketing strategy.
  • Customer Research: Conduct quantitative and qualitative customer research and distill it into actionable insights.
  • Craft audience segmentation and corresponding positioning and messaging.
  • Develop marketing content and written materials, including datasheets, web content, presentations, blog posts, FAQs, and video demonstrations.
  • Manage all aspects of product launches, from messaging to press to social media.
    • What skills do you bring?
  • 84+ years of Product Marketing or Product Management experience, with a minimum of 2 years of experience in the cryptocurrency industry.
  • Excellent problem-solving skills. You should be able to take a complex problem and structure a solution with incomplete data and a lot of ambiguity.
  • Comfort in a fast-paced and cross-functional work environment. Love for startups, entrepreneurship, financial markets, and new technologies.
  • Concise, credible speaker, storyteller, and writer: you can distill a narrative from a complex data set into an executive summary.
  • Experience bringing products to market in fintech, a startup environment, cryptocurrency, or decentralized finance (DeFi).
  • Experience with social media, content marketing, video production focusing on the right message for the right customer on the right channel (at the right time!).


    • * We prioritize people above all else. If you think you’d add to the depth and diversity of our team but don’t fit these qualifications exactly, we want you to apply!


    What we are looking for:

  • Passionate and familiar with cryptocurrency, blockchain and DeFi ecosystems
  • BA/BS degree. An MBA or relevant Masters Degree is a plus
  • 3+ years of Product Marketing experience within an entrepreneurial environment
  • Minimum of 2 years of experience in the cryptocurrency industry.
  • Excel at simplifying complex concepts in messaging and differentiated positioning
  • Outstanding verbal and written communication skills
  • Powerful storyteller: written, verbal, and visual
  • Create and expand market awareness around new and existing products
  • Develop product positioning and messaging informed by user research and product understanding


    • We hope you apply!
    We are also open to exploring contract opportunities as we get to know each other.

    Given our early stage, we strive to have you meet as much of the team as possible before extending an offer. Here’s what you can expect:
    - Application review
    - Schedule a call with the recruitment team
    - Schedule a call with the our CEO (Growth) or CTO (product/technical)
    - Schedule a group interview with the growth or Product Technical team
    - Reference calls/ background checks
    📝 Offer

    If you want to dig deeper into Blocknative, please explore our YouTube channel and blog:

    #LI-Remote

    This listing expired on Jan 12. Applications are no longer accepted.

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