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Posted December 12, 2021
Swissborg

Marketing Automation Specialist (Remote)

Swissborg
Milan, Italy Remote Full Time

We’re SwissBorg, a fintech startup headquartered in Switzerland. Our flagship product, the SwissBorg app, offers over 450,000+ users the best price...

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We’re SwissBorg, a fintech startup headquartered in Switzerland.

Our flagship product, the SwissBorg app, offers over 450,000+ users the best price and liquidity across 15 fiat and 12 cryptos, as well as giving them the opportunity to earn passive income with ou ]]>

But that’s just the start in our mission to democratise wealth management by building products that allow individuals to manage their crypto assets at a touch of a finger. Whether you’re in Andorra or Zimbabwe, and whether your portfolio is worth one dollar or a million, SwissBorg gives you the best tools to learn about digital currencies and manage your wealth.

And this is where you come in...

Mission:
To build workflows to help engage our app user base, with the goal of upgrading them from our Crypto Challenge app to the SwissBorg app, as well as increasing their activity within the SwissBorg app. You will report to the Retention Manager and work closely with the wider Marketing and Data teams to execute experiments to determine the most effective way of engaging with different cohorts.

Please note this is a fully remote role for a candidate who can be based anywhere in European timezone.

#LI-Remote

What you might be doing:
  • Automate, maintain and build multi-channel acquisition and retention workflows (email & app notifications)
  • Execute experiments for different messaging and cohorts to constantly optimise efforts and improve KPIs
  • Build emails and notifications needed for each campaign using provided email templates and designs (no HTML skills required)
  • Analyse and report workflow performance with the view to continuously optimise and suggest new experiments
    • What you might bring:
  • Email marketing experience, working with an ESP like HubSpot, Eloqua, Marketo or similar, to build emails and design email automation workflows
  • Experience using Mixpanel or Iterable a big plus
  • Excellent reporting and analytic skills in relation to marketing campaigns and experiments (A/B testing etc)
  • A good understanding of how app notifications can be used to keep users interested and engaged
  • Excellent written and oral English skills
  • Confident making suggestions and contributing to team discussions
    • Why you should apply:

    - Freedom to build up the company that you’ve dreamed of
    - Learn with (cool) experts in finance, engineering, AI, psychology and business
    - CHSB bonus based on our meritocratic system
    - We'll provide you with a Macbook and a cutting edge tech stack to help you do your best work
    - Flexible work hours
    - Annual team retreats with colleagues around the world.
    - Continuous learning and development opportunities

    Oh and are you planning on having a kid? That’s great! We have a bunch of those: you’ll get time off to enjoy that (other) adventure!

    At SwissBorg, we embrace diversity. We strongly believe that getting to the best outcomes requires different perspectives and backgrounds. We’re committed to openness, curiosity and creating an inclusive culture as we know that diverse teams build better products and generate better ideas. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

    This listing expired on Jan 25. Applications are no longer accepted.

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