Head of Marketing

LATOKEN is a leading digital crypto exchange with 2M+ users and is the leader in IEOs globally. We have achieved 8x user growth and are accelerating towards our vision - becoming the “Amazon of Crypto”. We are looking for talented, ambitious team players to join us in this growth.

Unit: Growth & Listings
Role: Head of Marketing
Role Mission: Attract traders with traditional and viral marketing.

Story: LATOKEN needs effective tools with transparent and measurable performance to attract, activate and retain traders.

Key PROBLEM's:

• Double rate of new user acquisition (May levels to January levels) via
• Tripple number of co-marketing activities and budgets
• Improve viral campaigns effectiveness (+20% ROI in May vs. Jan).
• Acquire 50K new users from influencers by end of May.
• Update the referral programme and increase the rate of referred users by 50%
• Improve user retention (+5pp in May vs. Jan).
• Grow SMM audience by 20% (May to Jan) and engagement by 50% (May to Jan).

How:

• Create transparency of the baseline and of the performance of all the marketing initiatives (via dashboards).
• Monitor and selectively implement competitive best practices.
• Work with frontline teams to ensure effective execution of viral campaigns.
• Create a transparent structure with clear accountability for results, including marketing opps and marketing analyst

Constraints: Eliminate risk of leads leakage and side business.

Main performance number: Co-marketing budget received
Second performance number: New traders
Third performance number: Retention

Functions:
• Traders growth : Design strategies and action plans to ensure viral traders' count growth using combined team efforts.
• Partnerships : Optimize existing comarketing product and launch new partnership models such as influencers or trading academies referral programs.
• User retention management : Create and execute a strategy to decrease churn rate of users on platform and roll it out using team's collective effort.
• Growth of revenue : Increase average fees from traders by targeting most profitable cohorts and increase the usage of LATOKEN services.
• Hiring top talent : Grow the number of teammates each month while following up or out policy, ensuring high performance with Olympic mindset and values.

Requirement skills and experience:
Ideally, you have 3+ years of experience in leading marketing or user acquisition in a tech startupExperience in Crypto or Fintech will be a plus, as well as BIG-3 or BIG-4 consulting experience.

Experience in OKRs implementation, BPMN/ERP, Agile IT management, customer analytics or growth hacking will be helpful, tooYou need to have a genuine desire to be a senior leader in a very dynamic, successful and growing company – and see the job and growth of the company as a large part of your life.

You would be required to work very long hours, in a demanding, but rewarding work environment.

Desired skills: Team Management, Marketing, Growth Hacking, Customer Analytics

Reward:

• Competitive base and industry-leading incentives for performance, including potential options from any future Nasdaq listing
• Work from anywhere with a global team from both developed and emerging markets
• Opportunity to work with crypto industry leaders building the next breakthrough technology
• Gain experience in the fastest growing emerging markets targeted by our first-ever global digital exchange wallet

Feel a great fit - apply now or forward to a great candidate.