Head of Marketing & Growth

Company Info

At OZU we believe that the future of visual storytelling is happening now.

With web3 and NFTs, creators and audiences are shaping together a new generation of stories: from comics to animations to films, NFTs and smart contracts unlock the potential of creating truly interactive and immersive experiences.

The firm, a pioneer NFT company building NFT applications since 2019, is seeking to increase its product offering throughout 2022 and beyond with multiple projects and partnerships in the pipeline with artists, directors and other content creators. The firm has exciting fast-growth trajectory plans and is now introducing an interactive comic-NFT project. Working with an outstanding comic team, the firm offers the Web3.0 and NFT community direct participation and interaction in the IP entertainment world.

We are looking for a talented and passionate person to join our team as Head of Marketing & Growth.

Head of Marketing & Growth duties

• Reporting to the CEO
• Lead the marketing and user growth strategic directions across the Blank Network companies
• Conduct marketing research and business analysis to identify business opportunities
• Establish KPI’s and analytical approach to growth
• Participate in, and lead brainstorming sessions
• Collaborate with IP Entertainment partners (Feature production producers, Music Videos, Pop Culture creators) on marketing strategies for NFT projects
• Uphold and cultivate true long-term relationships amongst all partners, and stakeholders
• Keep abreast of the latest developments and opportunities in the NFT sector – how these can be capitalised upon
• Driving traffic to the various Blank Network websites, landing pages, social media, and other distribution channels
• Working with industry standard metrics such as AARRR (Acquisition – Activation – Retention – Revenue - Revenue) as well as utilising conversion rate optimization (CRO) principles and hacks
• Working on a lean start-up process
• Being data-driven a clear understanding of data, analytics, metrics and statistics.
• Develop social media communities (e.g. Discord, Twitter, Reddit, Meta, Youtube, etc.) and constantly engage users for acquisition, retention and activation
• Creates digital community guidelines & policies
• Create best practices for driving new users at various stages of a product’s life (beta, launch, general release, new season, etc)
• Manage multiple projects from concept through to completion

Candidate Background

• A predilection to learning new skills and exploring new concepts with a long-term view of professional development
• Highly experience in the NFT world and has done NFT marketing strategy in the past
• Excellent storytelling skills with a mastery of the English language
• Strong performance in building go-to market strategies with an understanding of how to push products in the current NFT market trend
• A vast and diverse network within the crypto space, including but not limited to influencers, KOL/KOC, content creators and Web 3.0 founders highly desirable
• Fluency with all core social channels
• Experience in building successful partnerships with other brands and projects
• Data-centric mindset with a good sense of expected impact each strategy would have
• Expert knowledge and interest in NFTs, DAOs and Web 3.0 is an advantage
• Naturally well-organised and unfazed when working towards deadlines
• Strong communicator, independent and driven individual
• Thrive in collaborative cultures and working cross-functionally with other departments and vendors to launch successful partnerships
• Strong curiosity or understanding of the NFT and blockchain landscape
• Open-mindedness and flexibility
• A can-do spirit is important, able to be adaptable
• Exceptional project management skills - detail-oriented, high degree of organisation skills

Incentive to join Blank Network

• Exciting opportunity to join a fast growing firm with a western culture
• A learning environment where you can deep-dive into the frontier of blockchain technologies and make an impact on active users.
• Exposure to a diverse environment covering multiple functions and regions
• Excellent long-term career prospects