Institutional Marketing Manager

About Uphold

The Web3 economy will redefine how financial value is held and transacted - with much activity shifting towards blockchain networks and digital assets.  Founded in 2013, Uphold is a Web3 financial platform that supports almost 300 digital assets and acts as a Regulated Gateway to the Web3 economy.  Featuring integrations with 26 blockchain networks and a robust trading engine connected to 30 underlying venues, the platform allows users to trade ‘Anything-to-Anything’ while enjoying keen pricing and deep liquidity. Uphold has completed more than 120 million transactions worth $40 billion from 10 million customers in over 150 countries.Both people and companies need to access this exciting Web3 world, but it can  be technically demanding and time-consuming.

Uphold strips away the complexity and lack of transparency to open up Web3 finance for everyone.To learn more about Uphold, please visit https://uphold.com

Position Summary

The Institutional Marketing Manager at Uphold will focus on demand generation marketing,  driving awareness and engagement for the Uphold Institutional business line. The objective of this role will be developing long-term customer engagement, lead capture and lead nurturing. The ideal candidate will have experience with omnichannel content marketing and have experience setting up and running webinars. 

Roles & Responsibilities

• Webinars for Customers & Prospects
• Event setup in webinar platform
• Coordinate & execute webinar event promotional effort
• Run the live event
• Post-event duties: share event recording with participants and registrants, report out engagement metrics 
• Optimize for future success 

• Paid Social Prospecting Campaigns.  Own the planning and execution of paid social media campaigns designed to drive institutional investor leads to webinar events and other sales-based initiatives. 
• Content strategy & competitive analysis: evaluate the social and content landscape of institutional digital assets brands to formulate additional content offerings beyond webinar content and consistency in producing a content calendar. 
• Rich media content development & production. Ability to take larger pieces of rich media content and edit to sound bytes for use in other marketing materials 
• Audience and persona mapping. Develop a familiarity of institutional investors in the digital asset space.   
• Cross-functional collaboration. Ability to communicate effectively with global heads of sales, heads of research and marketing team.     

Qualifications 

• Bachelor’s degree in a marketing, communications or related field
• 5 years minimum experience in a financial services or FinTech marketing role, preferably with exposure to institutional investors.
• Experience with blockchain and cryptocurrency 
• Experience with webinar and other customer engagement marketing platforms and omnichannel content marketing. 
• Hands on use of video and audio media editing software
• Exposure to marketing as a support for sales enablement 
• Must be able to maintain deadlines and communicate with multiple teams/stakeholders.
• Attention to detail

Tools we use

Google Docs/Sheets/Slides, Slack, Figma, Confluence & Jira  

What We Offer

• An inspiring work environment in a dynamic company driven by passionate individuals committed to innovation.
• An international team working on cutting-edge projects in the financial industry.
• Opportunities for growth, creativity, and career advancement.
• A flexible and enthusiastic work atmosphere, with benefits like snacks and coffee.
• An open and transparent culture, fostering communication and camaraderie.
• Engaging events that keep you connected with the team and celebrate success.

Be part of a transformative company reshaping financial services. Apply now!

EEOC Employer

We're proud to be an Equal Opportunity Employer and we celebrate our employees' differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes. Difference makes us stronger and better - together.